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TikTok Capitalizes on its Search Momentum with New Ad Offering

  • byStaff
  • 09/24/2024
Search is officially the hottest adtech category of the year. Who knew, right?  With that in mind, today,…
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AAI

Amazon Rolls Out New AI Video and Image Tools for Advertisers

  • byStaff
  • 09/24/2024
Amazon Ads is expanding its AI offerings for advertisers with two new tools.  The first is Video generator…
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IIdentity

Experian Tackles Ad Addressability with Combined Data Product

  • byStaff
  • 09/23/2024
Experian has announced the launch of Digital Graph and Marketing Attributes to support ad addressability across channels. The…
Gracenote is bringing its program-level content data to The Trade Desk, giving CTV advertisers more precise targeting and show-level transparency.
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AAI

Google Updates AI Ad Tools with Transparency and Control in Mind

  • byStaff
  • 09/23/2024
This blog is officially GoogleTechRadar. (We’ve been covering Google quite a bit lately.) Last week, in conjunction with…
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AAI

AI Search Engine Perplexity to Launch Sponsored Question Ads

  • byStaff
  • 09/23/2024
AI search engine Perplexity continues to be a thorn in Google’s side. According to a report by the…
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TTV

Roku Launches Self-Serve Ads Manager, Targets Growth Marketers

  • byStaff
  • 09/20/2024
After at least a year in beta, Roku has officially launched Roku Ads Manager, a self-service platform for…
x logo on smartphone
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TTweet of the Week

Tweet of the Week: Eric Tilbury Reflects on Xandr

  • byStaff
  • 09/20/2024
Welcome to our Tweet of the Week, where we spotlight insightful, thought-provoking, maybe even weird tweets from the…
two person standing under lot of bullet cctv camera
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BBig Tech

Industry Defends Against FTC’s ‘Surveillance Advertising’ Claims

  • byStaff
  • 09/20/2024
Yesterday, the FTC released a report criticizing top social media and video streaming companies for what it calls…
grey bullet camera
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BBig Tech

Breaking: The FTC Doesn’t Like Ads

  • byStaff
  • 09/19/2024
Just use an ad-blocker, geez. The FTC has released a report criticizing top social media and streaming companies…
person pressing the button of a remote control
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TTV

Pause Ads Now Widely Available on YouTube

  • byStaff
  • 09/19/2024
Pause ads are getting an even bigger boost, thanks to YouTube. YouTube has confirmed it has expanded pause…
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DDrama

Kubient CEO Faces 20 Years for Securities Fraud

  • byStaff
  • 09/19/2024
Sometimes, you have to fight fraud with… more fraud?  Paul Roberts, the former CEO of Kubient, has pleaded…
black google smartphone on box
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PPrivacy

Google Updates Privacy Sandbox Following Industry Feedback

  • byStaff
  • 09/18/2024
Google has shared an update on new developments for Privacy Sandbox in a blog post published today. Amit…
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