StackAdapt and Adsquare Team Up to Crack the Code on Measuring Ad-to-Store Visits
Connecting ads to foot traffic has always been an elusive goal for marketers. However, DSP StackAdapt and location…
DoubleVerify Can Now Classify Deepfakes on Meta
To beat AI, you might need AI. On Friday, DoubleVerify announced it has expanded its Meta media quality…
Google Uses Retail Media to Argue Against Monopoly Claims
Yesterday, ahead of its defense against a DOJ antitrust trial this week over the company’s advertising technology, Google…
Tweet of the Week: Collin Slattery Slams Google’s Shift from Video Action to Demand Gen
Welcome to our Tweet of the Week, where we spotlight insightful and thought-provoking tweets from the world of…
Mediavine Turns Off Monetization for MFA Kingpin
A few days ago on Reddit, user “vujo91-1” posted the following email he received from Mediavine: The letter…
LG Turns Down Time into Prime Time with New Screensaver Ads
Native has arrived on LG smart TVs. Yesterday, LG Ads launched a full-screen “Native Screensaver” ad unit. It’s…
The Home Depot Boosts Sponsored Products Strategy with Pentaleap
Crealytics, not to be confused with creatine (💪), is a performance advertising firm offering services ranging from ad…
SSP Alerts Partners MediaMath Bidding Set to Resume
DSP MediaMath will soon be bidding on inventory again, according to reports — and by reports we mean…
Blitz Makes Magnite its Preferred SSP
Magnite has announced an interesting customer win, sharing that Blitz, a platform that lets gamers analyze their performance…
Adludio Can’t Ride the AI Wave
I met the CEO of London-based adtech company Adludio at Cannes in 2023 on a shared yacht. It…
DoubleVerify Sees 3X Rise in AI-Generated App Reviews
Media measurement company DoubleVerify has released new data on the threat posed by AI-generated app reviews. According to…
Tweet of the Week: Chris Vanderhook on Criteo’s CEO Search
Welcome to our Tweet of the Week, where we spotlight insightful and thought-provoking tweets from the world of…