Prebid Kills Cross-Exchange Transaction IDs?
Stuff is happening. That’s what we probably should’ve called this blog (news site?). Anyway, stuff IS happening, like,…
Magnite Expands Pause Ads Across Major Streamers & DSPs
Pause ads are a thing, damnit! Or at least they will be as they continue to scale. With…
AppLovin Becomes Axon, Will Expand Internationally
AppLovin—the largest adtech company on the planet that continues to sort of fly under the radar (at least…
DeepIntent Debuts Curated Healthcare FAST Offering
It’s a FAST world and we’re all (slowly) living in it. Healthcare-focused DSP DeepIntent has launched HealthFirst FAST,…
Walmart’s Ad Revenue Surges, Jumps 46% in Q2
In a tariff-depressed and confused market, advertising can be a lifeline. We saw that yesterday with Walmart’s Q2…
Nielsen and InfoSum Link Up on Data Collaboration
Interoperability is still hot, damnit. Nielsen announced today that its Nielsen Marketing Cloud (NMC) data is now available…
Yahoo Enters the FAST Lane with New Sports Streaming Channel
Yahoo is having a big year, and it feels like it just got bigger. The company, which operates…
Google’s Search Partner Network Gets More Transparency
Let’s get… visible. Google is giving advertisers more visibility into its Search Partner Network (SPN). As flagged by…
Walmart Buying Criteo “Makes So Much Sense”
Since last week’s news that Walmart and The Trade Desk might have an evolving relationship (per a report…
AppsFlyer in Advanced Talks to Sell
Remember M&A? Well, it’s still an M&A year for the adtech industry. Mobile-focused marketing analytics company AppsFlyer is…
Report Raises Questions Over The Trade Desk and Walmart
When it rains, it pours. The Trade Desk, which continues to reel after last week’s earnings call, posted…
Marketers Waste Millions Each Year on Manual Ad Optimization
The marketing industry has a knob-and-dial-turning problem. That’s according to a new study from media quality and performance…