Read More DDrama Viant Calls Out The Trade Desk: “Investors are Running for Safety”byStaff02/21/2025 In Batman v Superman, Batman famously asks Superman, “Do you bleed?” Well, kids, Superman does, indeed, bleed—as The…
Read More DData Adobe Officially Rolls Out Real-Time CDP CollaborationbyStaff02/20/2025 Adobe has rolled out what might be the longest product name in history. (Just kidding, Adobe product marketing…
Read More EEarnings X Weighs In: Could Amazon DSP Undercut The Trade Desk?byStaff02/20/2025 The Trade Desk’s stock is still struggling—and mightily—now sitting below $80 per share after its disastrous Q4 earnings…
Read More PPrivacy Criteo Launches Open-Source Dataset to Support Ad PrivacybyStaff02/19/2025 Criteo is continuing its AI leadership push with a new open-source dataset. The company has launched CriteoPrivateAd, which…
Read More FFraud Scam Ads Prompt Irish Publisher to Sue XbyStaff02/19/2025 “Scamvertising” is a growing threat—and X is the latest platform facing legal action over it. Mediahuis Ireland, the…
Read More BBrand Safety Meta Boosts Brand Safety with New Third-Party ControlsbyStaff02/18/2025 It turns out, Meta does, indeed, care about brand safety. After weeks of debate over Meta’s commitment to…
Read More EEarnings Leave AppLovin AlonebyStaff02/15/2025 Back in November, we published a post titled “For AppLovin, as Earnings Soar, Scrutiny Follows.” And, well, that…
Read More EEarnings The Trade Desk Crashes After Earnings MissbyStaff02/13/2025 This is not a good chart: The Trade Desk’s share price has plunged by about one-third (!) since…
Read More BBrand Safety DV Cracks Down on Illegal Sites with New Default Blocking ToolsbyStaff02/13/2025 Verification is often like Switzerland, trying not to “take a side” on an issue. But, in this case,…
Read More 55 Questions 5 Questions With Perion’s Stephen Yap: Why Efficiency is the Future of AdTechbyStaff02/12/2025 Back in December, we kicked off 5 Questions, a new interview series featuring conversations with both established and…