Everyone is Using AI for Video Ads, Says IAB
Gen AI cometh—whether you like it or not. Unfortunately, the “or not” part is complicated. More on that…
The Trade Desk Levels Up, Joins the S&P 500
One man’s loss is another man’s (big) gain. Thanks to some musical chairs in the S&P 500—and a…
MediaRadar: X’s Ad Woes Run Deep
Earlier this week, following the widely publicized Grok meltdown, Linda Yaccarino announced she is stepping down as CEO…
Do Brands Care About Grok’s Meltdown?
X’s AI chatbot, Grok, went off the rails Tuesday, generating a series of disturbing posts that included references…
Adform Unveils Map-Based DOOH Buying Tool
More visuals, please. Adtech company Adform—which also offers a DSP—unveiled a new feature last week, right before the…
MNTN and ZoomInfo Team Up to Help B2B Advertisers Target on CTV
B2B TV advertising is getting a boost thanks to a new partnership between MNTN and ZoomInfo. As part…
Cloudflare’s New Tool Helps Publishers Charge AI Crawlers
Cloudflare has just launched Pay Per Crawl, a new feature that lets publishers and content creators charge AI…
Benchmark: DSPs That Don’t Embrace AI Agents Will Go Extinct
Last week, Benchmark Company, the investment banking firm, released a new research report, with a strong focus on…
CTV AdTech Exec Graces the Cover of TIME Magazine
Yes, you heard that right. But we’re also cheating a bit… because we’re talking about Ryan Reynolds, the…
ShadowBot CTV Scheme Steals $2.5M in Ad Spend
CTV fraud continues to boom, according to a new report from DoubleVerify. On Tuesday, the company revealed the…
Brand Safety Institute: Is AI Creative a ‘Reputational Risk’?
It’s a good question—one posed by The Brand Safety Institute’s COO AJ Brown (formerly led brand safety efforts…
REPORT: AI Agents Might Just Threaten You
At Cannes Lions, talk of AI agents and agentic AI being the future of advertising was everywhere. AI…