The Trade Desk Leans Into Agentic AI with Koa Agents
The Trade Desk is finally going agentic. The company today announced Koa Agents, which lets buyers describe campaign…
The Trade Desk to Launch a Smart TV OS?
The Trade Desk wants to build a… Roku competitor? In a week of interesting news, this might be…
LiveRamp Buys DataFleets for Privacy-Minded Data Collaboration
Data platform LiveRamp has agreed to buy DataFleets, a privacy-focused analytics platform for private and distributed data management.…
New CTV Ad Fraud Scheme Would Have Stolen $30-$50 Million
DoubleVerify’s fraud lab has identified and blocked “ParrotTerra,” a new CTV fraud scheme that the company says is…
Facebook to Preempt Apple’s IDFA Tracking Notification with Its Own
According to a new CNBC report, Facebook will preempt Apple’s new ATT (AppTrackingTransparency) notification on iOS 14 with…
Apple’s Vague IDFA Timeline Hurts Developers
IDFA changes are coming — and we finally know when. Sort of. In conjunction with Data Privacy Day,…
Google Issues ATT & iOS 14 Guidance
Apple’s upcoming App Tracking Transparency (ATT) policy requires developers to ask for permission when they use certain information…
Google: FLoC is an ‘Effective Replacement’ for Cookie Targeting
With third-party cookies on the way out, today, Google released new details on its proposed alternative, FLoC (Federated…
Google Calls AG Antitrust Lawsuit a “Misleading Attack”
It was a busy Sunday for Google, publishing a blog post that forcefully pushes back on a new…