Gigi Debuts Agentic AI for Amazon DSP Campaigns
A year ago, Gigi launched to help advertisers buy Amazon streaming ads. Now, the startup appears to be…
AI Agents Could Gut Google Search Volume, Says Perplexity CEO
AI agents are all the rage. But what happens to advertising if they start doing our Google searches…
Comcast’s New AI Tool Promises Affordable, High-Impact TV Ads
Comcast is a massive company, but it feels like they’ve been moving faster than many in adtech over…
Cloudflare: Open Web Sees More Crawling, Less Traffic
On last week’s Q1 earnings call, Cloudflare — the web infrastructure and security company — talked somewhat scarily…
Winners and Losers in Big Tech’s Q1 Earnings
Big Tech’s Q1 2025 earnings are in and, while there were pretty positive numbers to report, investor reactions…
Mark Zuckerberg: Meta is Making Advertising More Like an AI Agent
The market may be rough, but Meta keeps chugging along. Yesterday, the company reported Q1 earnings of $42.3…
Amazon Revamps DSP with New UI and AI Features
This week is Amazon’s big unBoxed conference, and the Amazon Ads group is announcing several big updates to…
Zeta Global Expands AI Marketing Power with $250M Acquisition of LiveIntent
Zeta Global has bought the email adtech and martech platform LiveIntent. According to a press release that dropped…
Pinterest Joins Meta and Google, Unveils AI-Powered Performance+ Suite
Today, Pinterest announced the launch of Pinterest Performance+, a suite of AI and automation tools designed to enhance…
Senators Call for Antitrust Investigation into Gen AI’s Impact on Ad Revenue
Another day, another antitrust challenge for Google. Yesterday, a group of senators released a letter urging the Justice…
DoubleVerify Can Now Classify Deepfakes on Meta
To beat AI, you might need AI. On Friday, DoubleVerify announced it has expanded its Meta media quality…
Mediavine Turns Off Monetization for MFA Kingpin
A few days ago on Reddit, user “vujo91-1” posted the following email he received from Mediavine: The letter…