IAB Tech Lab Rolls Out User Context Protocol
As the adtech industry works to become more AI-enabled and agentic, the IAB Tech Lab yesterday announced the…
Cloudflare’s New Tool Helps Publishers Charge AI Crawlers
Cloudflare has just launched Pay Per Crawl, a new feature that lets publishers and content creators charge AI…
GumGum CTO: FAST Channel Boom Unlocks ‘Mindset’ Targeting
At Cannes Lions, GumGum hosted a panel on scaling CTV and balancing creative innovation with standardization, featuring speakers…
Yahoo DSP Adopts IAB’s Data ‘Nutrition Label’
If you’re going keto, counting carbs is key. But you can’t do that if you don’t know how…
IAB Tech Lab Debuts ADMaP for Secure Attribution Measurement
PETs, TEEs, now ADMaP. Adtech and its acronyms, man. The IAB Tech Lab launched the Attribution Data Matching…