AppLovin Quietly Launches Social App Gist
AppLovin is now a social media company? The mobile adtech company has launched Gist, a lifestyle-focused social media…
OpenAI Introduces Ads Manager, Explores Conversion Ads
Is OpenAI officially an adtech company? We think so. Ads are one thing, but a new Digiday report…
AppLovin Called a “Scam” in Viral Post
Man, AppLovin can’t catch a break this year. After reporting strong earnings last week, the company saw its…
The Trade Desk Replaces New CFO After Just Six Months
CFO turnover is never quiet. Case in point: Today, The Trade Desk disclosed in an SEC filing that…
Axon Rolls Out Prospecting for DTC Advertisers
Axon—AppLovin’s advertiser platform—has launched Prospecting Campaigns, a new product aimed at helping web and ecommerce brands acquire first-time…
AppLovin: Short Reports are “Clearly False”
Yesterday, Bloomberg reported that adtech leader AppLovin is being “probed” by the SEC for data-collection practices. As a…
Report: AppLovin Under SEC Scrutiny?
Another day, another knife out for AppLovin. Bloomberg is reporting that the SEC “has been probing the data-collection…
AppLovin Up 35%, The Trade Desk Down 12%
If quality and performance are a battle, performance might be winning. A month ago, we reported that the…
Is the “We’re on TV” Effect Propping Up CTV CPMs?
What’s keeping CTV CPMs high even as more inventory becomes available? On the Ad Nauseam podcast last week,…
AppLovin Becomes Axon, Will Expand Internationally
AppLovin—the largest adtech company on the planet that continues to sort of fly under the radar (at least…
Independent AdTech Posts Strong Q2 Results (So Far)
Is that actual momentum we hear? Earnings season for independent adtech companies is in full swing. Here’s a…
CTV AdTech Exec Graces the Cover of TIME Magazine
Yes, you heard that right. But we’re also cheating a bit… because we’re talking about Ryan Reynolds, the…