TTD CEO Says Some SSPs Are “Flipping Houses”
Flipping Inventory, now on Bravo. Yesterday at Marketecture Live, The Trade Desk CEO Jeff Green used a blunt…
OpenAI Taps Criteo as First AdTech Partner for ChatGPT Ads
Well, that was fast. In a nice coup for Criteo, OpenAI has selected the company as its first…
Ari Paparo Predicts Behavioral Remedies, Not a Breakup
A few days ago, closing arguments officially wrapped in the Google–DOJ adtech antitrust trial, and adtech expert/author Ari…
Google Fights DOJ Over Proposed Remedies
The next phase of the DOJ’s adtech (or is it “ad tech” – we can never tell!) case…
Judge Blocks DOJ Bid to Break Up Google
So, it looks like Google won’t be selling Chrome after all. Last year, a federal court ruled that…
Prebid Kills Cross-Exchange Transaction IDs?
Stuff is happening. That’s what we probably should’ve called this blog (news site?). Anyway, stuff IS happening, like,…
Walmart Buying Criteo “Makes So Much Sense”
Since last week’s news that Walmart and The Trade Desk might have an evolving relationship (per a report…
FreeWheel Declutters With New CTV Suites
FreeWheel is more than you might think — and now, it’s easier to understand, too. Today, the company…
Ryan Reynolds to Remain Chief Creative Officer for MNTN
It ends with a statement. (Please get that joke, readers.) After MNTN revealed in its S-1 filing that it…
Tweet of the Week: AdTechGod Dissects Forrester’s SSP Report
Welcome to our Tweet of the Week, where we spotlight insightful, thought-provoking, maybe even weird tweets from the…
Tweet of the Week: Eric Seufert Calls GDPR a “De Facto Tariff” on American Big Tech
Welcome to our Tweet of the Week, where we spotlight insightful, thought-provoking, maybe even weird tweets from the world…
Google Exec: DOJ ‘Missed the Forest for the Trees’ in Antitrust Trial
The US vs. Google adtech antitrust trial ended last week after nearly a month. Closing arguments are set…