AI Helps Meta Crush Q4 Earnings
MAGA-berg strikes again, we guess. Meta crushed expectations in its Q4 earnings, reporting a record $48.39 billion in…
Meta Brings Ads to Threads with Brand Safety Controls
Ads have officially arrived on Threads, Meta’s X (Twitter) competitor, and it looks like Meta may be angling…
Will X’s Push to Demote ‘Negativity’ Attract Advertisers?
On Friday, X owner Elon Musk announced an upcoming algorithm update aimed at promoting “more informational/entertaining content.” Musk…
More DSPs Get Access to X
Last year, X began selling ads programmatically through third-party adtech partners for the first-time to boost ad revenue.…
Is X Brand Safe? It Just Might Be Now
Are you hungover? We’re hungover. Donald Trump has won the 2024 Presidential Election. He is now President-Elect Trump.…
Reddit Q3 Earnings Jump 68% on Ad Revenue Surge
Reddit has reported impressive Q3 2024 earnings, sending its stock up after hours. Total revenue jumped 68% to…
Dentsu and 614 Group Initiative Halted After GOP Concerns
Dentsu has abandoned a brand safety and journalism initiative, in partnership with The 614 Group, according to a…
X Unveils New AI-Powered Ads Tools, Targets SMBs
As other social media platforms like Pinterest and Meta make moves in AI-powered ad optimization, X is also…
Is News Brand Safe? DoubleVerify Says ‘Yes’ With New Initiative
Over the last couple of months, a growing chorus of agencies and vendors have declared “news is brand…
Tweet of the Week: How X’s Blocking Update Could Hurt Advertisers
Welcome to our Tweet of the Week, where we spotlight insightful, thought-provoking, maybe even weird tweets from the…
YouTube Touts Third-Party Accreditation for Brand Safety
Earlier this week, YouTube announced it had become the first UGC platform to receive a content level brand…
Facebook is Working on Brand Safety Controls for its News Feed
Facebook is finally taking steps to bring brand safety to its News Feed. The company announced that it…