DoubleVerify Rolls Out New Offering to Measure AI Agents and Avoid AI Slop
It’s an agentic world — and advertisers are racing to keep up. That’s the thinking behind AI Agent…
American Express Unveils Amex Ads to Tap Its High-Spending Cardholders
American Express is joining the party and has launched its own media network, Amex Ads. The company says…
Mastercard Launches Commerce Media Network
With Advertising Week looming, the announcements are announcing! To that end, Mastercard has announced the launch of a…
Western Union Taps Magnite to Power Its Commerce Media Network
Western Union continues to ramp up its commerce media business. After officially launching in November and recently partnering…
Costco Audiences Now Available to Advertisers Through Yahoo DSP
Costco undeniably has the best rotisserie chicken. That’s just a fact—and now that we’ve gotten that out of…
Western Union Taps Vistar to Power Its DOOH Ad Ambitions
Nice win for T-Mobile-owned Vistar Media. Today, the company announced that Western Union has tapped Vistar to help…
Does Allstate Have a DSP?
Does Allstate have a DSP? Maybe? Great catch by The Last Party Cookie, who spotted this Allstate job…
5 Questions With Perion’s Stephen Yap: Why Efficiency is the Future of AdTech
Back in December, we kicked off 5 Questions, a new interview series featuring conversations with both established and…
Criteo’s Commerce Media Bet is Paying Off
Things are looking pretty rosy in adtech right now. Criteo’s stock surged yesterday following its Q4 earnings report.…
Commerce Media is Already Dominating 2025
Retail media—or is it commerce media?—continues to dominate the news cycle as we enter 2025. Consider the past…
Western Union Joins the Media Network Boom with Global, Multicultural Focus
Western Union wants a piece of the media network pie. Yesterday, the money transfer services company launched the…
Does Chick-fil-A’s Streaming App Set the Stage for More Brand Media Networks?
In August, we reported that Chick-fil-A was interested in launching its own streaming platform, according to a report…