X Says It’s Rebuilding Its Ad Stack Around AI
We’re capping POSSIBLE with some big adtech news from… X? Today, the company announced that it’s rebuilding its…
TikTok Debuts AI Overviews and Related Posts With AI Chat Layer
Tako was just the start, it seems. In February, TikTok widely rolled out Tako, its AI chatbot. As…
OpenAI to Test Ads in ChatGPT
OpenAI is officially an adtech company. OpenAI says it will begin testing ads in ChatGPT in the coming…
Reddit Bets on Community Data With New Max Performance Campaigns
Reddit is taking it to the Max, baby. Today, the company announced the launch of automated “Max” campaigns…
ReachTV and Orange 142 Partner to Reach Travelers Everywhere
ReachTV has… reached (!) a deal with Orange142, a marketing and media-planning agency, and will be the company’s…
New Study Finds Ads Drive Back-to-School Shopping Decisions
Ads actually get people to buy things! We always suspected this was true, but now we’ve got the…
Tweet of the Week: Is Retargeting Worth It? Aram Zucker-Scharff Weighs In
Welcome to our Tweet of the Week, where we spotlight insightful, thought-provoking, maybe even weird tweets from the…