Read More 2 minute read AAI X Says It’s Rebuilding Its Ad Stack Around AIbyStaff04/30/2026 We’re capping POSSIBLE with some big adtech news from… X? Today, the company announced that it’s rebuilding its…
Read More 2 minute read AAI TikTok Debuts AI Overviews and Related Posts With AI Chat LayerbyStaff04/29/2026 Tako was just the start, it seems. In February, TikTok widely rolled out Tako, its AI chatbot. As…
Read More 2 minute read AAI OpenAI to Test Ads in ChatGPTbyStaff01/16/2026 OpenAI is officially an adtech company. OpenAI says it will begin testing ads in ChatGPT in the coming…
Read More 2 minute read SSocial Media Reddit Bets on Community Data With New Max Performance CampaignsbyStaff01/05/2026 Reddit is taking it to the Max, baby. Today, the company announced the launch of automated “Max” campaigns…
Read More 2 minute read CCommerce Media ReachTV and Orange 142 Partner to Reach Travelers EverywherebyStaff11/13/2025 ReachTV has… reached (!) a deal with Orange142, a marketing and media-planning agency, and will be the company’s…
Read More 2 minute read PPerformance New Study Finds Ads Drive Back-to-School Shopping DecisionsbyStaff08/08/2025 Ads actually get people to buy things! We always suspected this was true, but now we’ve got the…
Read More 2 minute read TTweet of the Week Tweet of the Week: Is Retargeting Worth It? Aram Zucker-Scharff Weighs InbyStaff10/04/2024 Welcome to our Tweet of the Week, where we spotlight insightful, thought-provoking, maybe even weird tweets from the…