Media.net Expands on Curation With Fetch Purchase Data
Fetch is bringing the receipts. (We had to do it, don’t hate us!) An interesting partnership as we…
FreeWheel Declutters With New CTV Suites
FreeWheel is more than you might think — and now, it’s easier to understand, too. Today, the company…
Publicis Buys Lotame, the OG Data Solutions Company
Publicis Groupe today announced it has entered into an agreement to acquire Andy Monfried’s Lotame, one of the…
Pixalate Ranks “The Most Direct” SSPs
Pixalate has released its Supply Path Optimization (SPO) Score rankings for SSPs for the second half of 2024.…
Google Launches New Curation Offering
If you’re tired of hearing about curation, you might want to look away now. Go ahead! You won’t!…
Nexxen’s New Deal Marketplace Simplifies Premium CTV Buying
Nexxen yesterday announced Deal Marketplace, a new feature within its DSP that centralizes access to premium CTV inventory…
Disney and Magnite Strengthen Ties with Two-Year Deal
Magnite and Disney are re-upping. The largest independent SSP has announced a two-year extension of its partnership with…
Tweet of the Week: Hershey’s Vinny Rinaldi Asks Why No One Is Talking About Creative
Welcome to our Tweet of the Week, where we spotlight insightful, thought-provoking, maybe even weird tweets from the…
What is Curation, Anyway?
Curation is all the rage right now. Or at least it’s the thing adtech Twitter is focused on…
Lotame Keeps Evolving with Curation Offering
Don’t call Lotame a DMP. Even in its 18th year, Andy Monfried’s company continues to reinvent itself. Last…