NIQ Expands Purchase Data Targeting With Adsquare Collab
What people buy—and where—has long been the industry’s most valuable signal. To that end, NIQ, a consumer intelligence…
ReachTV and Orange 142 Partner to Reach Travelers Everywhere
ReachTV has… reached (!) a deal with Orange142, a marketing and media-planning agency, and will be the company’s…
Adform Unveils Map-Based DOOH Buying Tool
More visuals, please. Adtech company Adform—which also offers a DSP—unveiled a new feature last week, right before the…
Western Union Taps Magnite to Power Its Commerce Media Network
Western Union continues to ramp up its commerce media business. After officially launching in November and recently partnering…
ReachTV and Nielsen Bring Measurement to “Sorta CTV”
Sorta CTV wants to be more than sorta measurable. Today, ReachTV—a free ad-supported streaming network that claims more…
Western Union Taps Vistar to Power Its DOOH Ad Ambitions
Nice win for T-Mobile-owned Vistar Media. Today, the company announced that Western Union has tapped Vistar to help…
Google Wades Into the “Sorta CTV” Debate
The “sorta CTV” debate rages on. Sort of. Google has updated its Ad Manager policies to clarify the…
T-Mobile’s Adtech Push Continues with $175M Blis Deal
In the past three months—though in progress for years (see the Octopus deal in 2022)—T-Mobile has aggressively expanded…
Atmosphere TV CEO Weighs in on the “Sorta CTV” Debate
Last week, we wrote about the blurring of CTV and DOOH, which some called “sorta CTV.” That was…
Is DOOH “Sorta CTV”? AdTech X Weighs In
Is AdTechRadar sorta journalism? A blog? Who knows! No, but seriously, the DOOH = CTV concept is an…
The Best Tweets About T-Mobile’s $600M Vistar Media Deal
T-Mobile is now an (even bigger) adtech company. Today, the telco giant announced its acquisition of DOOH (digital…
Perion Brings CTV Ads to a Million DOOH Screens
Yesterday, Perion made a pretty interesting announcement, sharing that video campaigns through its platform, including CTV, can now…