AppsFlyer in Advanced Talks to Sell
Remember M&A? Well, it’s still an M&A year for the adtech industry. Mobile-focused marketing analytics company AppsFlyer is…
Marketers Waste Millions Each Year on Manual Ad Optimization
The marketing industry has a knob-and-dial-turning problem. That’s according to a new study from media quality and performance…
Independent AdTech Posts Strong Q2 Results (So Far)
Is that actual momentum we hear? Earnings season for independent adtech companies is in full swing. Here’s a…
DoubleVerify Warns Advertisers About AI Recipe Sites
Recipe sites can often feel like MFA. They’re slideshow-heavy and jam-packed with ads. Now, according to new research,…
Benchmark: DSPs That Don’t Embrace AI Agents Will Go Extinct
Last week, Benchmark Company, the investment banking firm, released a new research report, with a strong focus on…
DV CEO: We’re Talking to Ad-Supported AI Platforms
DoubleVerify is eyeing ad-supported AI experiences—think chatbots and search—as a growth opportunity. Speaking at the company’s Innovation Day…
Independent AdTech Rebounds in Q1
The Trade Desk wasn’t the only independent adtech company to show up in Q1 2025. On the SSP…
Spotify Launches Ad Exchange with TTD, Google, Magnite
Spotify is upgrading its adtech. At its first-ever Spotify Advance advertising event, the company has introduced new programmatic…
AdTech’s February Blues: Soft Q4 Earnings & Stock Drops
Maybe The Trade Desk’s rough Q4 earnings were a smoke signal as several other adtech companies have also…
DoubleVerify Enters Performance Era, Agrees to Acquire Rockerbox for $85M
Hey, the year of M&A in adtech continues. DoubleVerify has announced an agreement to acquire Rockerbox, a conversion…
DoubleVerify Expands URL-Level Insights for Advertisers
DoubleVerify is doubling down on advertiser transparency following a recent report related to ads running alongside illegal content,…
Meta Boosts Brand Safety with New Third-Party Controls
It turns out, Meta does, indeed, care about brand safety. After weeks of debate over Meta’s commitment to…