5 Questions With Orange 142’s Lashawnda Goffin: Inside Ignition+
Orange 142 is going after the enterprise. In March, the ad and marketing agency — primarily known for…
The Trade Desk Tumbles on Weak Q2 Forecast
The Trade Desk is going through it. The company reported Q1 earnings after the market closed today, posting…
The Trade Desk Leans Into Agentic AI with Koa Agents
The Trade Desk is finally going agentic. The company today announced Koa Agents, which lets buyers describe campaign…
What 159 LinkedIn Ads Say About The Trade Desk
Adweek’s Kendra Barnett wrote an interesting article recently about TTD competitors and LinkedIn Ads. In short, competitors are…
Publicis and The Trade Desk Spar Over Audit
The Trade Desk is tired of resetting its “days without incident” counter. In new reporting from Ad Age…
The Trade Desk Posts Solid Quarter as Growth Moderates
We feel for The Trade Desk. The independent DSP reported strong Q4 earnings, posting $847 million in revenue…
WPP and Dentsu “Exit” The Trade Desk’s OpenPath?
Yesterday, Adweek reported that the “world’s largest holding companies are pulling back from one of The Trade Desk’s…
Vibe’s Latest Stunt Shows AdTech Marketing Can Be Fun
Vibe’s Arthur Querou gets advertising — not just for clients, but for Vibe, too. Recently, Vibe went viral…
Amazon and Google Roll Out AI Agents for Ads
It’s been a busy week for the robots. At Amazon’s unBoxed 2025 event, the company unveiled a major…
Google’s Own AI Estimates Billions Lost on Privacy Sandbox
Google’s Gemini has weighed in on how much the adtech industry may have lost on the essentially now-defunct…
The Trade Desk Pushes Back on Amazon’s DSP Bake-Off
On Friday, Adweek reported that Amazon DSP “is approaching some agencies and offering free head-to-head testing of its…
MediaLink Study: Advertisers Turn to Apps as AI Eats the Web
The web’s existential crisis continues. A new study from MediaLink, commissioned by LoopMe, suggests advertisers are bracing for…