Marketers Waste Millions Each Year on Manual Ad Optimization
The marketing industry has a knob-and-dial-turning problem. That’s according to a new study from media quality and performance…
The Trade Desk Posts Strong Q2, But Q3 Outlook Spooks Market
Like other independent adtech companies, The Trade Desk posted strong Q2 results. The company reported revenue of $694…
The Trade Desk Levels Up, Joins the S&P 500
One man’s loss is another man’s (big) gain. Thanks to some musical chairs in the S&P 500—and a…
Adform Unveils Map-Based DOOH Buying Tool
More visuals, please. Adtech company Adform—which also offers a DSP—unveiled a new feature last week, right before the…
Viant Surges 32% in Q1, Calls Out Amazon
Viant is booming, according to its latest earnings report. Yesterday, the DSP reported 32% year-over-year revenue growth in…
Jeff Green Breaks His Silence on LinkedIn
Jeff Green is leaning into LinkedIn. After months of posting sparingly, The Trade Desk CEO has ramped up…
Nexxen Debuts New Offering for Health Advertisers
Nexxen, which owns both a DSP and an SSP, has launched a verticalized offering for health advertisers. The…
Here’s What Reddit Thinks About StackAdapt
Yesterday, DSP StackAdapt raised a massive $235 million, pushing its total funding past the $500 million mark. Following…
StackAdapt Has Now Raised Over Half a Billion
Teachers love programmatic. Canadian DSP StackAdapt announced today that it has raised an eye-popping $235 million from Teachers’…
Viant’s ID Gets A TransUnion-Powered Upgrade
Viant’s alternative ID is getting an upgrade. Last week, the DSP announced a partnership with data company TransUnion…
Disney Launches Certification Program for Live CTV Ad-Buying
Is it CES or CTVES. Feels like the latter. Last week, we covered an algorithm update by Yahoo…
Bid Duplication Wastes Up to $20 Billion Annually
On Friday, in a post on X, Jud Spencer, a software developer at DSP The Trade Desk, estimated…