Walmart Connect Expands Access Via Yahoo, Magnite
Walmart Connect is making connections. Today, the retailer announced that it’s adtech business is opening up, making it…
PubMatic and Magnite Report Q1 Earnings
How are the SSPs doing? Last week, both PubMatic and Magnite reported Q1 earnings. Here are the key…
Nexxen Adds Influencer Data to DSP for Political Ads
Now, this is interesting—or should we say influential? Nexxen, the programmatic advertising platform and DSP, has partnered with…
Jeff Green Makes His Case for TTD After $150M Stock Buy
Jeff Green is making his case today for The Trade Desk in a piece published on the company’s…
WPP and Dentsu “Exit” The Trade Desk’s OpenPath?
Yesterday, Adweek reported that the “world’s largest holding companies are pulling back from one of The Trade Desk’s…
The Trade Desk Shoots Down OpenAds Rumor
Conspiracy or understandable anxiety? In a brief exchange on X today, @BradAT posted: “I have anecdotal evidence that…
Tweet of the Week: Joe Zappa Ponders Agencies Buying DSPs
Welcome to our Tweet of the Week, where we spotlight insightful, thought-provoking, and sometimes even weird tweets from the…