IAB Proposes Legislation to Curb AI Scraping
The IAB is officially anti-scraping—at least when it comes to AI. That position was reinforced this week as…
IAB Tech Lab Proposes ECAPI to Standardize Conversion APIs
CAPI is getting some standardization. Earlier today, the IAB Tech Lab announced a new standard up for public…
IAB Launches AI Ad Transparency Framework
The IAB has announced the group’s first AI Transparency and Disclosure Framework. The goal: to create consumer clarity…
Everyone is Using AI for Video Ads, Says IAB
Gen AI cometh—whether you like it or not. Unfortunately, the “or not” part is complicated. More on that…
Cloudflare’s New Tool Helps Publishers Charge AI Crawlers
Cloudflare has just launched Pay Per Crawl, a new feature that lets publishers and content creators charge AI…
WPP Gets a New PET, Scoops Up InfoSum
If you’re an agency, and M&A is all the rage in adtech right now, why shouldn’t you get…
FTC Mobilewalla Case Raises Eyebrows Over Dissent and Post-Release Changes
The FTC, which doesn’t like adtech much, is getting its last licks in before the incoming Trump administration…
Fubo Levels Up with Four New CTV Ad Formats
CTV formats are a hot topic right now and Fubo is about to ride that wave, too. Yesterday,…
FTC’s ‘Click-to-Cancel’ Rule Faces Legal Challenge from IAB
The IAB, along with the NCTA and other industry groups, has filed a lawsuit to block the FTC’s…
IAB Tech Lab Debuts ADMaP for Secure Attribution Measurement
PETs, TEEs, now ADMaP. Adtech and its acronyms, man. The IAB Tech Lab launched the Attribution Data Matching…
IAB Tech Lab Wants Feedback on New Addressability Standards
With the cookie-less web approaching, at this year’s virtual IAB Annual Leadership Meeting, the IAB Tech Lab, the…