Linda Yaccarino Leaves X Behind, Enters Ozempic Gold Rush
Linda Yaccarino has officially left the media industry. According to a new report from Bloomberg, after leaving Elon…
X’s Latest AI Ad Tools Help SMBs Create & Analyze Ads Faster
Love it or hate it, X is on a roll. With a strong start to the year—marked by…
Apple Returns to Advertising on X
Apple is back on X. A tweet today from the account AdTech Congratulating Itself (@AdtechBrags) revealed an ad…
X Launches TikTok Competitor with Video Tab
A bit late given TikTok’s comeback (sort of), but why not. Last night, X announced it has launched…
X Taps John Nitti as Global Head of Ad Innovation
X is staffing up on adtech. As part of its big CES push, X’s Linda Yaccarino announced today…
Will X’s Push to Demote ‘Negativity’ Attract Advertisers?
On Friday, X owner Elon Musk announced an upcoming algorithm update aimed at promoting “more informational/entertaining content.” Musk…
More DSPs Get Access to X
Last year, X began selling ads programmatically through third-party adtech partners for the first-time to boost ad revenue.…
Elon Musk Calls for Removal of Cookie Consent Banners
Elon Musk, the entrepreneur turned-government official, who will soon lead the newly formed Department of Government Efficiency (DOGE,…
Is X Brand Safe? It Just Might Be Now
Are you hungover? We’re hungover. Donald Trump has won the 2024 Presidential Election. He is now President-Elect Trump.…