The 20 Best Reactions to Publicis Buying LiveRamp
A LiveRamp founder thinks Publicis got a very good deal. Following Publicis’ $2.2 billion acquisition of LiveRamp over…
Publicis Acquires LiveRamp in $2.2 Billion AI Data Push
Busy weekend in adtech. Publicis has announced that it’s acquiring data solutions company LiveRamp for roughly $2.2 billion…
The Trade Desk Revamps Identity Alliance Payouts
The Trade Desk is “overhauling how it pays identity partners” for its Identity Alliance, reports Digiday. According to…
IAB Tech Lab Rolls Out User Context Protocol
As the adtech industry works to become more AI-enabled and agentic, the IAB Tech Lab yesterday announced the…
WPP Gets a New PET, Scoops Up InfoSum
If you’re an agency, and M&A is all the rage in adtech right now, why shouldn’t you get…
Media.net & LiveRamp Partner to Merge Context & Identity
Contextual advertising company Media.net and data connectivity business LiveRamp are joining forces to bring audience and context-based targeting…
LiveRamp Buys DataFleets for Privacy-Minded Data Collaboration
Data platform LiveRamp has agreed to buy DataFleets, a privacy-focused analytics platform for private and distributed data management.…