Perion Adopts The Trade Desk’s UID 2.0
Public adtech companies teaming up—we love to see it. Yesterday, Perion—fresh off introducing Perion One, a strategy unifying…
5 Questions With Perion’s Stephen Yap: Why Efficiency is the Future of AdTech
Back in December, we kicked off 5 Questions, a new interview series featuring conversations with both established and…
Pixalate Ranks “The Most Direct” SSPs
Pixalate has released its Supply Path Optimization (SPO) Score rankings for SSPs for the second half of 2024.…
The Best Tweets About T-Mobile’s $600M Vistar Media Deal
T-Mobile is now an (even bigger) adtech company. Today, the telco giant announced its acquisition of DOOH (digital…
Perion Brings CTV Ads to a Million DOOH Screens
Yesterday, Perion made a pretty interesting announcement, sharing that video campaigns through its platform, including CTV, can now…
TTD’s Jeff Green Calls Google ‘Convoluted,’ Sees Antitrust Case as Growth Opportunity
The Trade Desk beat projections for Q3 2024, but it wasn’t enough, apparently. Yesterday, TTD revealed that, for…
Retail Media, CTV, and DOOH Propel Perion in Q3
Perion, which is quietly one of the larger publicly-traded adtech companies, providing omnichannel solutions through divisions like Undertone…
Criteo’s Q3 Shows Retail Media Growth but Dip in Revenue
Criteo’s Q3 earnings report showed mixed results this week. While revenue dipped 2% to $459 million from $469…
Perion Touts Its CTV Growth
Perion, a publicly-traded company that offers an omnichannel adtech stack through divisions like Undertone and Hivestack (acquired late…