Instacart’s Carrot Ads Earns MRC Accreditation
These carrots are officially MRC accredited. No, but seriously, Instacart has received MRC accreditation for metrics — impressions,…
Amazon Sues Perplexity Over AI Shopping
Amazon is reportedly suing Perplexity — the AI search and browser startup — over its Comet browser’s ability…
DoubleVerify Rolls Out New Offering to Measure AI Agents and Avoid AI Slop
It’s an agentic world — and advertisers are racing to keep up. That’s the thinking behind AI Agent…
The Trade Desk Pushes Back on Amazon’s DSP Bake-Off
On Friday, Adweek reported that Amazon DSP “is approaching some agencies and offering free head-to-head testing of its…
Mastercard Launches Commerce Media Network
With Advertising Week looming, the announcements are announcing! To that end, Mastercard has announced the launch of a…
Pinterest Launches New Search and Retail Media Ad Tools
Don’t sleep on Pinterest! At its annual ad summit, the “visual discovery platform” introduced two new ad solutions:…
Walmart Buying Criteo “Makes So Much Sense”
Since last week’s news that Walmart and The Trade Desk might have an evolving relationship (per a report…
The Trade Desk Posts Strong Q2, But Q3 Outlook Spooks Market
Like other independent adtech companies, The Trade Desk posted strong Q2 results. The company reported revenue of $694…
Independent AdTech Posts Strong Q2 Results (So Far)
Is that actual momentum we hear? Earnings season for independent adtech companies is in full swing. Here’s a…
Albertsons to Launch In-Store Digital Ads
At Cannes, retail media—more than AI, it seems—is once again a major focus. To that end, grocer Albertsons,…
PayPal Expands Commerce Media Push to Include Offsite Ads
It’s a commerce media world—and we’re all just living in it. Today, PayPal announced that data from its…
Costco Audiences Now Available to Advertisers Through Yahoo DSP
Costco undeniably has the best rotisserie chicken. That’s just a fact—and now that we’ve gotten that out of…