5 Questions With Orange 142’s Lashawnda Goffin: Inside Ignition+
Orange 142 is going after the enterprise. In March, the ad and marketing agency — primarily known for…
Media.net Expands on Curation With Fetch Purchase Data
Fetch is bringing the receipts. (We had to do it, don’t hate us!) An interesting partnership as we…
Index Exchange Takes Google to Court Over Ad Monopoly
Index Exchange is joining a growing group of adtech companies (and publishers) suing Google for monopoly damages. In…
MediaLink Study: Advertisers Turn to Apps as AI Eats the Web
The web’s existential crisis continues. A new study from MediaLink, commissioned by LoopMe, suggests advertisers are bracing for…
Universal Ads Unveils AI-Powered TV Ad Builder
Comcast’s Universal Ads is continuing its SMB push. Earlier this week, Universal Ads—positioning itself as a one-stop TV…
PubMatic Pushes AI Across Its Platform
PubMatic is taking a break from beating up Google to remind everyone it has some cool AI. Yesterday,…
PubMatic Becomes Latest SSP to Sue Google
SSPs be running wild, man. That’s how it feels months after a federal court ruled Google acted monopolistically…
Comscore Launches Certified Deal IDs with Magnite
Inventory quality is an ongoing challenge, to say the least. But Comscore and Magnite are teaming up to…
Nexxen Debuts New Offering for Health Advertisers
Nexxen, which owns both a DSP and an SSP, has launched a verticalized offering for health advertisers. The…
A+E Renews FreeWheel Deal, Touts Audience Manager
Comcast’s adtech moves continue in 2025. The company’s SSP, FreeWheel, will remain the preferred partner for A+E Global…
Pixalate Ranks “The Most Direct” SSPs
Pixalate has released its Supply Path Optimization (SPO) Score rankings for SSPs for the second half of 2024.…
Pixalate Reports Nearly One-Quarter of CTV Traffic Is Fraudulent
CTV fraud is a major problem. A new report by Pixalate finds that the invalid traffic (IVT) rate—defined…