5 Questions With Orange 142’s Lashawnda Goffin: Inside Ignition+
Orange 142 is going after the enterprise. In March, the ad and marketing agency — primarily known for…
IAB Tech Lab Launches Council to Tackle Programmatic Governance
Programmatic is growing up. Or at least it’s trying to. The IAB Tech Lab has launched a Programmatic…
The Trade Desk Revamps Identity Alliance Payouts
The Trade Desk is “overhauling how it pays identity partners” for its Identity Alliance, reports Digiday. According to…
Omnicom Joins Publicis in Auditing The Trade Desk
The dam has officially broken. A blockbuster new report by Ad Age finds that Omnicom, following Publicis’ decision…
WPP and Dentsu “Exit” The Trade Desk’s OpenPath?
Yesterday, Adweek reported that the “world’s largest holding companies are pulling back from one of The Trade Desk’s…
Prebid Kills Cross-Exchange Transaction IDs?
Stuff is happening. That’s what we probably should’ve called this blog (news site?). Anyway, stuff IS happening, like,…
Pixalate Ranks “The Most Direct” SSPs
Pixalate has released its Supply Path Optimization (SPO) Score rankings for SSPs for the second half of 2024.…
Scope3’s CES Buzz Proves Sustainability is Still Hot
ESG is not dead—at least, the “E” part is alive and well. (It’s Environment, by the way! We…
Tweet of the Week: Doug Lauretano Challenges the Narrative on Bid Duplication
Welcome to our Tweet of the Week, where we spotlight insightful, thought-provoking, and sometimes even weird tweets from…
ANA Study Shows MFA Crackdown Continues
Junky made-for-advertising (MFA) sites are being kicked to the curb. That’s according to a new Programmatic Transparency Benchmarks…
Innovid Welcomes LG Ad Solutions to its Harmony Initiative
Marcus Aurelius once said, “He who lives in harmony with himself lives in harmony with the universe.” Imagine…
Disney and Magnite Strengthen Ties with Two-Year Deal
Magnite and Disney are re-upping. The largest independent SSP has announced a two-year extension of its partnership with…