Google Upgrades DV360 CTV with Household Targeting & Insights
Leave The Trade Desk alone, Google! The stock is up today, damnit! OK, we’re late on this one…
Perion Adopts The Trade Desk’s UID 2.0
Public adtech companies teaming up—we love to see it. Yesterday, Perion—fresh off introducing Perion One, a strategy unifying…
Sonos Scraps Video Player—Does This Hurt TTD’s Smart TV OS?
Sonos has scrapped its long-rumored streaming video player, codenamed “Pinewood,” according to a new report from The Verge.…
Amazon DSP Takes on Fragmentation with Complete TV Launch
Amazon DSP wants to be your one-stop shop for TV media buying. (We already buy our diapers from…
DoubleVerify Enters Performance Era, Agrees to Acquire Rockerbox for $85M
Hey, the year of M&A in adtech continues. DoubleVerify has announced an agreement to acquire Rockerbox, a conversion…
Taboola Goes Beyond Native with Launch of Realize
“This is the new Taboola,” says CEO Adam Singolda, proudly, in a video announcing Realize, a new platform…
Viant Calls Out The Trade Desk: “Investors are Running for Safety”
In Batman v Superman, Batman famously asks Superman, “Do you bleed?” Well, kids, Superman does, indeed, bleed—as The…
X Weighs In: Could Amazon DSP Undercut The Trade Desk?
The Trade Desk’s stock is still struggling—and mightily—now sitting below $80 per share after its disastrous Q4 earnings…
Leave AppLovin Alone
Back in November, we published a post titled “For AppLovin, as Earnings Soar, Scrutiny Follows.” And, well, that…
Amazon’s ‘Full-Funnel’ Ad Business Keeps Growing
Nothing can stop Amazon. The company reported its Q4 2024 numbers this week, with Advertising Services revenue hitting…
Criteo’s Commerce Media Bet is Paying Off
Things are looking pretty rosy in adtech right now. Criteo’s stock surged yesterday following its Q4 earnings report.…
Here’s What Reddit Thinks About StackAdapt
Yesterday, DSP StackAdapt raised a massive $235 million, pushing its total funding past the $500 million mark. Following…