IAB Tech Lab Launches Agentic RTB Framework
It’s all agents, all the time, baby. Yesterday, the IAB Tech Lab followed up last week’s launch of…
IAB Tech Lab Rolls Out User Context Protocol
As the adtech industry works to become more AI-enabled and agentic, the IAB Tech Lab yesterday announced the…
IAB Tech Lab Slams Prebid TID Change
The IAB Tech Lab is pushing back against Prebid.org’s change to the transaction ID (TID) in Prebid.js. In…
Cloudflare’s New Tool Helps Publishers Charge AI Crawlers
Cloudflare has just launched Pay Per Crawl, a new feature that lets publishers and content creators charge AI…
GumGum CTO: FAST Channel Boom Unlocks ‘Mindset’ Targeting
At Cannes Lions, GumGum hosted a panel on scaling CTV and balancing creative innovation with standardization, featuring speakers…
Yahoo DSP Adopts IAB’s Data ‘Nutrition Label’
If you’re going keto, counting carbs is key. But you can’t do that if you don’t know how…