The Trade Desk Tumbles on Weak Q2 Forecast
The Trade Desk is going through it. The company reported Q1 earnings after the market closed today, posting…
The Trade Desk Leans Into Agentic AI with Koa Agents
The Trade Desk is finally going agentic. The company today announced Koa Agents, which lets buyers describe campaign…
OpenAI Introduces Ads Manager, Explores Conversion Ads
Is OpenAI officially an adtech company? We think so. Ads are one thing, but a new Digiday report…
The Trade Desk Undergoes Leadership Changes
Try something new, perhaps. That might be the general takeaway from an exclusive report by Adweek, confirmed by…
The Trade Desk Revamps Identity Alliance Payouts
The Trade Desk is “overhauling how it pays identity partners” for its Identity Alliance, reports Digiday. According to…
The Trade Desk Replaces New CFO After Just Six Months
CFO turnover is never quiet. Case in point: Today, The Trade Desk disclosed in an SEC filing that…
Vibe’s Latest Stunt Shows AdTech Marketing Can Be Fun
Vibe’s Arthur Querou gets advertising — not just for clients, but for Vibe, too. Recently, Vibe went viral…
The Trade Desk Pushes Back on Layoff Reports
The Trade Desk is responding to reports of a reorganization and layoffs that surfaced yesterday — and pushing…
The Trade Desk Shoots Down OpenAds Rumor
Conspiracy or understandable anxiety? In a brief exchange on X today, @BradAT posted: “I have anecdotal evidence that…
The Trade Desk Pushes Back on Amazon’s DSP Bake-Off
On Friday, Adweek reported that Amazon DSP “is approaching some agencies and offering free head-to-head testing of its…
The Trade Desk Makes Its Move Ahead of Advertising Week
It’s been a busy week for The Trade Desk as Jeff Green’s DSP looks to rebound from a…
Acxiom and TTD Launch True Intelligence
Who needs artificial when you can have true? IPG’s data tech company Acxiom has launched True Intelligence, a…