Google Upgrades DV360 CTV with Household Targeting & Insights
Leave The Trade Desk alone, Google! The stock is up today, damnit! OK, we’re late on this one…
Amazon DSP Takes on Fragmentation with Complete TV Launch
Amazon DSP wants to be your one-stop shop for TV media buying. (We already buy our diapers from…
DoubleVerify Enters Performance Era, Agrees to Acquire Rockerbox for $85M
Hey, the year of M&A in adtech continues. DoubleVerify has announced an agreement to acquire Rockerbox, a conversion…
X Weighs In: Could Amazon DSP Undercut The Trade Desk?
The Trade Desk’s stock is still struggling—and mightily—now sitting below $80 per share after its disastrous Q4 earnings…
Leave AppLovin Alone
Back in November, we published a post titled “For AppLovin, as Earnings Soar, Scrutiny Follows.” And, well, that…
Amazon’s ‘Full-Funnel’ Ad Business Keeps Growing
Nothing can stop Amazon. The company reported its Q4 2024 numbers this week, with Advertising Services revenue hitting…
Criteo’s Commerce Media Bet is Paying Off
Things are looking pretty rosy in adtech right now. Criteo’s stock surged yesterday following its Q4 earnings report.…
Here’s What Reddit Thinks About StackAdapt
Yesterday, DSP StackAdapt raised a massive $235 million, pushing its total funding past the $500 million mark. Following…
The Trade Desk Ditched Delaware Before It Was Cool
Delaware, we hardly knew ye. Over the last few days, several big companies—Meta, Dropbox, Automattic, and others—have announced…
What Impact Will Sonos Turmoil Have on The Trade Desk’s CTV OS?
Yesterday, Bloomberg reported that the “woes of speaker maker Sonos have raised the prospect of a takeover.” While…
The Trade Desk Snaps Up Sincera in Rare Acquisition
We’re half a month into the New Year and adtech M&A is already heating up. The Trade Desk…
Tweet of the Week: Doug Lauretano Challenges the Narrative on Bid Duplication
Welcome to our Tweet of the Week, where we spotlight insightful, thought-provoking, and sometimes even weird tweets from…