X’s Latest AI Ad Tools Help SMBs Create & Analyze Ads Faster
Love it or hate it, X is on a roll. With a strong start to the year—marked by…
X Is Alive and Investors Want In
X isn’t dying after all—far from it. On Wednesday, according to the Wall Street Journal, banks sold $5.5…
Amazon to Return to X—Is Apple Next?
Amazon and X are mending fences. According to The WSJ, the e-commerce and streaming giant will boost ad…
X Launches TikTok Competitor with Video Tab
A bit late given TikTok’s comeback (sort of), but why not. Last night, X announced it has launched…
Will X’s Push to Demote ‘Negativity’ Attract Advertisers?
On Friday, X owner Elon Musk announced an upcoming algorithm update aimed at promoting “more informational/entertaining content.” Musk…
More DSPs Get Access to X
Last year, X began selling ads programmatically through third-party adtech partners for the first-time to boost ad revenue.…
Elon Musk Calls for Removal of Cookie Consent Banners
Elon Musk, the entrepreneur turned-government official, who will soon lead the newly formed Department of Government Efficiency (DOGE,…
Dentsu and 614 Group Initiative Halted After GOP Concerns
Dentsu has abandoned a brand safety and journalism initiative, in partnership with The 614 Group, according to a…
X Unveils New AI-Powered Ads Tools, Targets SMBs
As other social media platforms like Pinterest and Meta make moves in AI-powered ad optimization, X is also…
Tweet of the Week: Moe Chughtai Talks X’s Hidden Strength in Contextual Targeting
Welcome to our Tweet of the Week, where we spotlight insightful, thought-provoking, maybe even weird tweets from the…