IAB Tech Lab Rolls Out User Context Protocol
As the adtech industry works to become more AI-enabled and agentic, the IAB Tech Lab yesterday announced the…
AdTech Industry Rolls Out AdCP
It’s agentic. Dun dun dun dun dun dun dun dun dun, dun dun dun dun dun… Today, a…
DeepIntent Debuts Curated Healthcare FAST Offering
It’s a FAST world and we’re all (slowly) living in it. Healthcare-focused DSP DeepIntent has launched HealthFirst FAST,…
Comcast Pushes CTV Performance at Cannes
Comcast Advertising has been busy this year, to say the least. From FreeWheel to Universal Ads, the company…
Netflix Taps Yahoo DSP for More Programmatic Demand
Netflix is broadening access to its ad inventory, and Yahoo and its partners are reaping the rewards. Today,…
ANA Study Shows MFA Crackdown Continues
Junky made-for-advertising (MFA) sites are being kicked to the curb. That’s according to a new Programmatic Transparency Benchmarks…
Tweet of the Week: Eric Tilbury Asks—Is ID-Bridging Fraud?
Welcome to our Tweet of the Week, where we spotlight insightful, thought-provoking, maybe even weird tweets from the…
Adelaide Brings Pre-Bid Attention Targeting to The Trade Desk
Move over, AI. Attention is hot, too. Adelaide, the attention-focused startup, has announced an expanded integration with The…
EMARKETER Drops Attention Ecosystem Report
EMARKETER has released an in-depth report on the adtech attention ecosystem. The report covers the key players in…
Yahoo DSP Charts Commerce Media Path with New Data Deals
It’s a busy day for retail media. Or commerce media? A few years ago, AdExchanger said Yahoo might…