DoubleVerify Advocates for More ‘Meaningful’ Attention Research
AdAge recently published an article titled “Attention Metrics Don’t Work,” citing two studies that show “little or no…
DoubleVerify Expands Video Integrations with Spotify and LinkedIn
DoubleVerify is expanding its video integrations with platforms that aren’t typically top-of-mind for video ads. Last week, the…
Is News Brand Safe? DoubleVerify Says ‘Yes’ With New Initiative
Over the last couple of months, a growing chorus of agencies and vendors have declared “news is brand…
DoubleVerify Can Now Classify Deepfakes on Meta
To beat AI, you might need AI. On Friday, DoubleVerify announced it has expanded its Meta media quality…
DoubleVerify Sees 3X Rise in AI-Generated App Reviews
Media measurement company DoubleVerify has released new data on the threat posed by AI-generated app reviews. According to…
DoubleVerify Reveals CTV Fraud Scheme Stealing $5 Million Per Month
Fraudsters continue to flock to CTV. Media measurement company DoubleVerify has uncovered what it’s calling the first server-side…
DoubleVerify Launches Cookie-less Performance Measurement Solution
Media measurement company DoubleVerify is officially entering the performance measurement category with a new solution called Authentic Attention.…
DoubleVerify Lands Top Google Exec for Global Role
Media measurement company DoubleVerify has announced it has hired Julie Eddleman as EVP, Global Chief Commercial Officer. In…
DoubleVerify Says New Offering is the ‘Next Evolution’ of Brand Safety
Media measurement company DoubleVerify has launched Brand Suitability Tiers for both advertisers and publishers. The launch comes after…
DoubleVerify Rolls Out Video Complete
Measurement and verification company DoubleVerify has launched a new digital video solution called Video Complete. Video Complete delivers…