Perplexity Still Pushing Venom Ads Months After It Left Theaters
OK, not to pick on a new adtech platform, but this is weird. Based on a tip we…
Google Wades Into the “Sorta CTV” Debate
The “sorta CTV” debate rages on. Sort of. Google has updated its Ad Manager policies to clarify the…
Sonos Scraps Video Player—Does This Hurt TTD’s Smart TV OS?
Sonos has scrapped its long-rumored streaming video player, codenamed “Pinewood,” according to a new report from The Verge.…
Google is Now Helping Advertisers Measure Carbon Emissions
Is Google good? We asked Google, and its AI said, “yes,” so, sure. Speaking of being good, this…
Ramp Users Can Now Buy CTV via Universal Ads
Comcast’s Universal Ads is partnering with LiveRamp. At least, that’s what we started writing—until we did a double…
Google May Actually Have to Sell Chrome
On Friday, the Department of Justice submitted its final remedy proposal in the landmark search antitrust case against…
Viant Buys Lockr to Scale its ID Solutions
Maybe chill, everyone? Sheesh. M&A in adtech is moving so quickly that new deals are announced before we…
Publicis Buys Lotame, the OG Data Solutions Company
Publicis Groupe today announced it has entered into an agreement to acquire Andy Monfried’s Lotame, one of the…
Ryan Reynolds to Remain Chief Creative Officer for MNTN
It ends with a statement. (Please get that joke, readers.) After MNTN revealed in its S-1 filing that it…
T-Mobile’s Adtech Push Continues with $175M Blis Deal
In the past three months—though in progress for years (see the Octopus deal in 2022)—T-Mobile has aggressively expanded…