Paramount and Taboola Bet on SMB Performance With New Partnership
I know my calculus. And today, Taboola + Paramount = Performance Multiplier. OK, but seriously — Taboola and…
Guy Who Doesn’t Like Ads Launches Browser
The company that still hasn’t shown a single ad yet — but will let ChatGPT talk dirty to…
Google Privacy Sandbox is Dead
We mean it this time. Like, really dead. This is hardly a surprising announcement, right? Google’s decision to…
DoubleVerify Deepens Microsoft Integration to Cover Bing, Outlook, and Games
Death, taxes, and DoubleVerify integrations. To that end, yesterday, DoubleVerify and Microsoft announced an expanded technical integration for…
AdTech Industry Rolls Out AdCP
It’s agentic. Dun dun dun dun dun dun dun dun dun, dun dun dun dun dun… Today, a…
OpenAI Will Allow Porn Before Ads, Says CEO
You read that right. Earlier today, OpenAI CEO Sam Altman posted on X that after making “ChatGPT pretty…
MNTN and PubMatic Team Up to Expand CTV Access
CTV keeps getting more accessible—and today’s partnership between MNTN and PubMatic pushes that trend forward. Under the deal,…
MediaLink Study: Advertisers Turn to Apps as AI Eats the Web
The web’s existential crisis continues. A new study from MediaLink, commissioned by LoopMe, suggests advertisers are bracing for…
Sam Altman: OpenAI Could Build “Some Cool Ad Product”
So…what you’re saying is there’s a chance for ads in ChatGPT? That’s the takeaway from a new Stratechery…
AppLovin: Short Reports are “Clearly False”
Yesterday, Bloomberg reported that adtech leader AppLovin is being “probed” by the SEC for data-collection practices. As a…
American Express Unveils Amex Ads to Tap Its High-Spending Cardholders
American Express is joining the party and has launched its own media network, Amex Ads. The company says…
Report: AppLovin Under SEC Scrutiny?
Another day, another knife out for AppLovin. Bloomberg is reporting that the SEC “has been probing the data-collection…