X Taps John Nitti as Global Head of Ad Innovation
X is staffing up on adtech. As part of its big CES push, X’s Linda Yaccarino announced today…
Symitri Lands Media.net as First Partner
CES 2025 feels very… partner-y, doesn’t it? Case in point: Symitri, the newly formed, privacy-focused adtech company (that…
Disney Launches Certification Program for Live CTV Ad-Buying
Is it CES or CTVES. Feels like the latter. Last week, we covered an algorithm update by Yahoo…
CTV for All: Comcast Launches Universal Ads to Help SMBs Buy CTV
You get CTV ads, and you get CTV ads—everyone gets CTV ads! Seriously, though! Today, timed to CES,…
Will X’s Push to Demote ‘Negativity’ Attract Advertisers?
On Friday, X owner Elon Musk announced an upcoming algorithm update aimed at promoting “more informational/entertaining content.” Musk…
Perplexity CEO Envisions Ads Targeting AI Agents, Not Consumers
Brands are constantly vying for consumer attention. But, as generative AI platforms increasingly influence decision-making, could brands shift…
Tweet of the Week: Doug Lauretano Challenges the Narrative on Bid Duplication
Welcome to our Tweet of the Week, where we spotlight insightful, thought-provoking, and sometimes even weird tweets from…
Yahoo Updates AI to Tackle Unpredictable Ad Surges in Live Sports
Why pop champagne when you can read about adtech news? Or, even better, pop your champagne while reading…
Could RFK’s Pharma TV Ad Ban Be a Win for AdTech?
Will the incoming Trump administration ban pharmaceutical ads on TV? It could, according to a new report by…
Anti-Woke Venture Firm Sets Sights on AdTech
Yes, that’s a real headline. Forbes has published a fascinating story about New Founding, a media and venture…