Atmosphere TV CEO Weighs in on the “Sorta CTV” Debate
Last week, we wrote about the blurring of CTV and DOOH, which some called “sorta CTV.” That was…
Roku Backs tvScientific in $25.5M Round to Boost ‘Performance TV’
M&A and funding? AdTech is back, baby. CTV adtech company tvScientific today announced a $25.5 million Series B…
With Deal Officially Closed, Outbrain is Now Teads
Outbrain is no more. Today, the company announced the completion of its acquisition of Teads, following regulatory approvals.…
The Trade Desk Ditched Delaware Before It Was Cool
Delaware, we hardly knew ye. Over the last few days, several big companies—Meta, Dropbox, Automattic, and others—have announced…
Viant’s ID Gets A TransUnion-Powered Upgrade
Viant’s alternative ID is getting an upgrade. Last week, the DSP announced a partnership with data company TransUnion…
Pixalate Ranks “The Most Direct” SSPs
Pixalate has released its Supply Path Optimization (SPO) Score rankings for SSPs for the second half of 2024.…
Amazon to Return to X—Is Apple Next?
Amazon and X are mending fences. According to The WSJ, the e-commerce and streaming giant will boost ad…
AI Helps Meta Crush Q4 Earnings
MAGA-berg strikes again, we guess. Meta crushed expectations in its Q4 earnings, reporting a record $48.39 billion in…
Is DOOH “Sorta CTV”? AdTech X Weighs In
Is AdTechRadar sorta journalism? A blog? Who knows! No, but seriously, the DOOH = CTV concept is an…
Google’s Meridian is Now Widely Available
Are we in the outcomes era? (Shouldn’t it have always been?) Today, in a blog post, Google announced…
Yahoo DSP Adopts IAB’s Data ‘Nutrition Label’
If you’re going keto, counting carbs is key. But you can’t do that if you don’t know how…
WTF Does DeepSeek Mean for AdTech?
Everyone is talking about DeepSeek. So, what does it mean for AdTech? Well, we don’t know. Honestly, no…