Despite Denial, Reports Suggest Trade Desk and Sonos Teaming Up on Smart TV OS
What’s going on with The Trade Desk’s rumored smart TV OS? Is this real or not? Well, it’s…
Perion Touts Its CTV Growth
Perion, a publicly-traded company that offers an omnichannel adtech stack through divisions like Undertone and Hivestack (acquired late…
Google Launches ‘Confidential Matching’ to Enhance Advertiser Data Security
Google has announced a new, security-focused way to connect an advertiser’s first-party data with their measurement and audience…
Senators Call for Antitrust Investigation into Gen AI’s Impact on Ad Revenue
Another day, another antitrust challenge for Google. Yesterday, a group of senators released a letter urging the Justice…
StackAdapt and Adsquare Team Up to Crack the Code on Measuring Ad-to-Store Visits
Connecting ads to foot traffic has always been an elusive goal for marketers. However, DSP StackAdapt and location…
DoubleVerify Can Now Classify Deepfakes on Meta
To beat AI, you might need AI. On Friday, DoubleVerify announced it has expanded its Meta media quality…
Google Uses Retail Media to Argue Against Monopoly Claims
Yesterday, ahead of its defense against a DOJ antitrust trial this week over the company’s advertising technology, Google…
Tweet of the Week: Collin Slattery Slams Google’s Shift from Video Action to Demand Gen
Welcome to our Tweet of the Week, where we spotlight insightful and thought-provoking tweets from the world of…
Mediavine Turns Off Monetization for MFA Kingpin
A few days ago on Reddit, user “vujo91-1” posted the following email he received from Mediavine: The letter…
LG Turns Down Time into Prime Time with New Screensaver Ads
Native has arrived on LG smart TVs. Yesterday, LG Ads launched a full-screen “Native Screensaver” ad unit. It’s…