Will X’s Push to Demote ‘Negativity’ Attract Advertisers?
On Friday, X owner Elon Musk announced an upcoming algorithm update aimed at promoting “more informational/entertaining content.” Musk…
Perplexity CEO Envisions Ads Targeting AI Agents, Not Consumers
Brands are constantly vying for consumer attention. But, as generative AI platforms increasingly influence decision-making, could brands shift…
Tweet of the Week: Doug Lauretano Challenges the Narrative on Bid Duplication
Welcome to our Tweet of the Week, where we spotlight insightful, thought-provoking, and sometimes even weird tweets from…
Yahoo Updates AI to Tackle Unpredictable Ad Surges in Live Sports
Why pop champagne when you can read about adtech news? Or, even better, pop your champagne while reading…
Could RFK’s Pharma TV Ad Ban Be a Win for AdTech?
Will the incoming Trump administration ban pharmaceutical ads on TV? It could, according to a new report by…
Anti-Woke Venture Firm Sets Sights on AdTech
Yes, that’s a real headline. Forbes has published a fascinating story about New Founding, a media and venture…
Bid Duplication Wastes Up to $20 Billion Annually
On Friday, in a post on X, Jud Spencer, a software developer at DSP The Trade Desk, estimated…
Nielsen Partners with Realeyes to Decode Attention
Nielsen’s cross-media measurement platform, Nielsen ONE, is getting an attention upgrade for the holidays. Last week, the measurement…
Google Policy Update Faces ICO Scrutiny for Fingerprinting
Google updated its ad platform policies this week to “reflect the latest evolutions in technology and meet our…
Report: Will AppLovin Buy Snap?
Yesterday, Business Insider published a story on AppLovin, the mobile adtech giant, complete with some juicy M&A speculation:…
5 Questions With AMA’s Paul Kelly: How the “Podcast Election” Showed Audio’s Power
Today, we’re excited to launch a new interview series, 5 Questions, featuring conversations with both established and emerging…
Pixalate Reports Nearly One-Quarter of CTV Traffic Is Fraudulent
CTV fraud is a major problem. A new report by Pixalate finds that the invalid traffic (IVT) rate—defined…