Adelaide Brings Pre-Bid Attention Targeting to The Trade Desk
Move over, AI. Attention is hot, too. Adelaide, the attention-focused startup, has announced an expanded integration with The…
Zeta Global Expands AI Marketing Power with $250M Acquisition of LiveIntent
Zeta Global has bought the email adtech and martech platform LiveIntent. According to a press release that dropped…
TikTok Enters AI Ad Performance Race with Smart+ Launch
After announcing new search features last week, TikTok introduced more advertising tools today, timed to Advertising Week. Most…
We Asked ChatGPT to Analyze The New York Times’ Ads.txt File—Here’s What We Found
This week, New York is hosting Advertising Week, and unsurprisingly, one of the main topics of discussion is…
Report: Google’s Search Ad Share to Fall Below 50% for First Time in a Decade
Weirdly, just as Google grapples with an antitrust shakeup over its search dominance, it’s now confronted with its…
Tweet of the Week: Is Retargeting Worth It? Aram Zucker-Scharff Weighs In
Welcome to our Tweet of the Week, where we spotlight insightful, thought-provoking, maybe even weird tweets from the…
IAB Tech Lab Advances Ad Privacy with PAIR Protocol
About a week ago, the IAB Tech Lab introduced the PAIR (Publisher Advertiser Identity Reconciliation) protocol. PAIR gives…
Microsoft Continues Push to Make Copilot Your AI Ad Advisor
There seems to be a lot of AI news this week — could a big weeklong event dedicated…
Home Depot Launches Self-Serve Ad Platform Powered by Vantage
Orange Apron, The Home Depot’s retail media network, has been busy. Today, the company’s division announced a new…
Report: Data Collaboration Spending ‘Set to Surge’
Data collaboration adoption is on the rise, according to a new report. Lotame, the OG data company that…