Is the “We’re on TV” Effect Propping Up CTV CPMs?
What’s keeping CTV CPMs high even as more inventory becomes available? On the Ad Nauseam podcast last week,…
Netflix Opens Up Ad Inventory to Amazon DSP
Netflix inventory is officially coming to Amazon DSP. According to the announcement, this is a global integration covers…
Magnite Buys Streamr.ai, Expands SMB Focus
M&A is in the air, baby. Magnite, one of the largest SSPs, has just announced it acquired streamr.ai,…
PubMatic Becomes Latest SSP to Sue Google
SSPs be running wild, man. That’s how it feels months after a federal court ruled Google acted monopolistically…
Trump Threatens Tariffs as EU Fines Google Billions Over AdTech
On Thursday, the European Commission fined Google €2.95 billion – equivalent to $3.5 billion – for allegedly abusing…
Will a Big Funding Slump Squeeze AdTech?
Will funding be harder to come by in adtech? Maybe. According to new data from Crunchbase, global startup…
Roqad Buys Zeotap’s Audience Data Business
Berline-based Zeotap has sold its third-party audience data business, Zeotap-Data, to adtech company Roqad, Europe’s largest identity aggregator…
Judge Blocks DOJ Bid to Break Up Google
So, it looks like Google won’t be selling Chrome after all. Last year, a federal court ruled that…
After OpenX, Dotdash Sues Google
The lawsuits onslaught is happening. OpenX was the first adtech company to file a follow-on civil suit against Google after…
IAB Tech Lab Slams Prebid TID Change
The IAB Tech Lab is pushing back against Prebid.org’s change to the transaction ID (TID) in Prebid.js. In…
Prebid Kills Cross-Exchange Transaction IDs?
Stuff is happening. That’s what we probably should’ve called this blog (news site?). Anyway, stuff IS happening, like,…
Magnite Expands Pause Ads Across Major Streamers & DSPs
Pause ads are a thing, damnit! Or at least they will be as they continue to scale. With…