Taboola’s Realize Now Claims 650+ Advertisers
Realize is realizing its potential. 🥁 Taboola’s Realize solution has momentum, according to the company. In a new…
Cloudflare Launches Tool to Help Sites Control AI Scraping
Cloudflare, which has quickly established itself as a key player in the AI scraping wars, acting as a…
Acxiom and TTD Launch True Intelligence
Who needs artificial when you can have true? IPG’s data tech company Acxiom has launched True Intelligence, a…
Google Fights DOJ Over Proposed Remedies
The next phase of the DOJ’s adtech (or is it “ad tech” – we can never tell!) case…
Universal Ads Unveils AI-Powered TV Ad Builder
Comcast’s Universal Ads is continuing its SMB push. Earlier this week, Universal Ads—positioning itself as a one-stop TV…
PubMatic Pushes AI Across Its Platform
PubMatic is taking a break from beating up Google to remind everyone it has some cool AI. Yesterday,…
Magnite Sues Google for Antitrust Damages
Magnite is making good on its threat. On the company’s Q2 earnings call last month, CEO Michael Barrett…
AppLovin Up 35%, The Trade Desk Down 12%
If quality and performance are a battle, performance might be winning. A month ago, we reported that the…
Is the “We’re on TV” Effect Propping Up CTV CPMs?
What’s keeping CTV CPMs high even as more inventory becomes available? On the Ad Nauseam podcast last week,…
Netflix Opens Up Ad Inventory to Amazon DSP
Netflix inventory is officially coming to Amazon DSP. According to the announcement, this is a global integration covers…
Magnite Buys Streamr.ai, Expands SMB Focus
M&A is in the air, baby. Magnite, one of the largest SSPs, has just announced it acquired streamr.ai,…
PubMatic Becomes Latest SSP to Sue Google
SSPs be running wild, man. That’s how it feels months after a federal court ruled Google acted monopolistically…