Pinterest Jumps Into CTV With Acquisition of tvScientific
Pinterest is getting into connected TV. Today, the company announced an agreement to acquire tvScientific, a CTV ad…
Google Pushes Back on Gemini Ads Story — For Now
Google is denying a report by Adweek that ads are coming to the Gemini app/interface in 2026. (For…
AI Bots Are Clicking Ads 10X More Than Humans
The bots have arrived. And they like to click things. According to new research from DoubleVerify, which they…
Headed into 2026, Streaming Transparency Takes Center Stage
I see… a trend. If you’ve been paying attention this week, streaming transparency is quickly becoming the next…
Android Code Hints ChatGPT Ads May Be Close
ChatGPT is starting to look a lot like Netflix — everyone swears “no ads” until the business model…
Cinema Ad Attribution Comes to TransUnion
Movie theater ad data is finally breaking out of its silo. National CineMedia (NCM), the largest cinema advertising…
Ari Paparo Predicts Behavioral Remedies, Not a Breakup
A few days ago, closing arguments officially wrapped in the Google–DOJ adtech antitrust trial, and adtech expert/author Ari…
Is ChatGPT Quietly Building an Ads Business?
Hey, maybe ChatGPT is actually going to have an ads business after all (to Sam Altman’s chagrin!). Today,…
Yahoo ConnectID Expands Across Major CTV Platforms
Yahoo ConnectID is connecting, damnit. This week, the company announced that ConnectID—its alternative identifier—has been adopted across AMC…
Semrush Users Panic-Joke About Adobe’s Cancellation Fees
Everyone is either a comedian or a critic — or both. Adobe’s roughly $2 billion acquisition of Semrush…
Axon Rolls Out Prospecting for DTC Advertisers
Axon—AppLovin’s advertiser platform—has launched Prospecting Campaigns, a new product aimed at helping web and ecommerce brands acquire first-time…
Adobe Snaps Up Semrush in Nearly $2B Deal
AI has made search sexy again after years of it feeling, well, a little boring (apologies to the…