Google Boosts Campaign Manager 360 With Netflix and The Trade Desk Integrations
Unlike the Kendrick Lamar-Drake beef, the Google and TTD beef has, for a moment, paused. Google has launched…
Apple Returns to Advertising on X
Apple is back on X. A tweet today from the account AdTech Congratulating Itself (@AdtechBrags) revealed an ad…
Amazon’s ‘Full-Funnel’ Ad Business Keeps Growing
Nothing can stop Amazon. The company reported its Q4 2024 numbers this week, with Advertising Services revenue hitting…
X Is Alive and Investors Want In
X isn’t dying after all—far from it. On Wednesday, according to the Wall Street Journal, banks sold $5.5…
Google’s Stock Slides But AI, Search & YouTube Drive Growth
Google (or Alphabet), what happened? The company’s stock took a major hit after its Q4 earnings report, marking…
Criteo’s Commerce Media Bet is Paying Off
Things are looking pretty rosy in adtech right now. Criteo’s stock surged yesterday following its Q4 earnings report.…
Here’s What Reddit Thinks About StackAdapt
Yesterday, DSP StackAdapt raised a massive $235 million, pushing its total funding past the $500 million mark. Following…
Icon Claims to Launch the First AI Ad Maker
Yesterday, AI startup Icon introduced what it’s calling “The First AI Admaker.” Here’s how it works, according to…
StackAdapt Has Now Raised Over Half a Billion
Teachers love programmatic. Canadian DSP StackAdapt announced today that it has raised an eye-popping $235 million from Teachers’…
Atmosphere TV CEO Weighs in on the “Sorta CTV” Debate
Last week, we wrote about the blurring of CTV and DOOH, which some called “sorta CTV.” That was…
Roku Backs tvScientific in $25.5M Round to Boost ‘Performance TV’
M&A and funding? AdTech is back, baby. CTV adtech company tvScientific today announced a $25.5 million Series B…
With Deal Officially Closed, Outbrain is Now Teads
Outbrain is no more. Today, the company announced the completion of its acquisition of Teads, following regulatory approvals.…