Yahoo’s Identity Suite Now Available to SSPs
Yahoo continues to expand its identity toolkit. Today, Yahoo announced that its Identity Solutions suite—which includes Yahoo ConnectID,…
The Home Depot Talks Data and In-Store Growth for Its Media Network at Advertising Week
At Advertising Week, Melanie Babcock, The Home Depot’s VP of Orange Apron Media and Monetization, made me laugh.…
Will the FTC’s ‘Click-to-Cancel’ Rule Hurt Streamers and News Publishers?
Today, the FTC dropped a pretty cool announcement: a finalized “click-to-cancel” rule, which requires companies to make it…
IAB Tech Lab Debuts ADMaP for Secure Attribution Measurement
PETs, TEEs, now ADMaP. Adtech and its acronyms, man. The IAB Tech Lab launched the Attribution Data Matching…
Amazon Revamps DSP with New UI and AI Features
This week is Amazon’s big unBoxed conference, and the Amazon Ads group is announcing several big updates to…
Is News Brand Safe? DoubleVerify Says ‘Yes’ With New Initiative
Over the last couple of months, a growing chorus of agencies and vendors have declared “news is brand…
Confiant and Colossus Team Up to Take Down Malvertising
The ad industry is facing a growing threat: malvertising. CNBC reported in September that malvertising—hackers using online ads…
GumGum Urges Industry to Embrace Contextual, Ditch Identity
At Advertising Week, GumGum, a leading contextual adtech company, is calling on the industry to move away from…
Tweet of the Week: Moe Chughtai Talks X’s Hidden Strength in Contextual Targeting
Welcome to our Tweet of the Week, where we spotlight insightful, thought-provoking, maybe even weird tweets from the…
Funding News: HUMAN and Scope3 Land Fresh Capital, Eye Expansion
Funding news in adtech—where have you been? Yesterday, HUMAN announced it has raised $50 million from WestCap, with…
Instacart and Roku Team Up for Shoppable CTV Ads
CTV ad formats are heating up. In the past month, we’ve seen a flurry of new format announcements,…
Google: DOJ’s Search Proposal is ‘Radical’
Google is forcefully responding to the DOJ’s late night filing, which proposed remedies to address the company’s alleged…