Nielsen’s Big Data + Panel Solution Lands MRC Accreditation
Nielsen might be a legacy measurement company, but they’re breaking new ground today. The company announced it is…
IAB Tech Lab Rolls Out First Official Version of PAIR Protocol
In the words of the immortal Eminem: “Oranges, peaches, PEARS, plums, syringes.“ Okay, awkwardly moving on: after a…
WPP’s Kantar Sells Media Measurement Division to HIG for $1 Billion
Another day, another acquisition. Kantar, WPP’s market research firm, announced over the weekend that it’s selling Kantar Media,…
What Impact Will Sonos Turmoil Have on The Trade Desk’s CTV OS?
Yesterday, Bloomberg reported that the “woes of speaker maker Sonos have raised the prospect of a takeover.” While…
X Launches TikTok Competitor with Video Tab
A bit late given TikTok’s comeback (sort of), but why not. Last night, X announced it has launched…
With Ban Looming, Perplexity Proposes Merger with TikTok
Well, this is a surprise. CNBC is reporting that Perplexity, the fast-growing AI search startup valued at $9…
Supreme Court Decision Paves Way for TikTok Ban This Weekend
The TikTok ban drama continues. Today, the Supreme Court announced its decision not to block a federal law…
Rokt and mParticle Merge in $300M Acquisition
Remember the T-Mobile and Vistar Media deal? That feels like it happened a year ago. 👴 Rokt, a…
The Trade Desk Snaps Up Sincera in Rare Acquisition
We’re half a month into the New Year and adtech M&A is already heating up. The Trade Desk…
Commerce Media is Already Dominating 2025
Retail media—or is it commerce media?—continues to dominate the news cycle as we enter 2025. Consider the past…
The Best Tweets About T-Mobile’s $600M Vistar Media Deal
T-Mobile is now an (even bigger) adtech company. Today, the telco giant announced its acquisition of DOOH (digital…
Scope3’s CES Buzz Proves Sustainability is Still Hot
ESG is not dead—at least, the “E” part is alive and well. (It’s Environment, by the way! We…