Viant Launches ChatGPT-Like AI Tool
Viant, the publicly-traded DSP, continues its AI push with today’s launch of ViantAI, announced via press release and…
Carbon Emissions Drop as USAA, Yahoo, and Scope3 Target MFAs
MFAs, begone. The Yahoo DSP team has published a blog post about its work with the USAA, a…
Tweet of the Week: Matt Barash Ponders the Mysteries of the “Open Web”
Welcome to our Tweet of the Week, where we spotlight insightful, thought-provoking, maybe even weird tweets from the…
InfoSum CEO Responds to Google’s Confidential Matching
Yesterday, Google announced the introduction of “confidential matching,” a new, security-focused way to connect an advertiser’s first-party data…
Innovid Launches All-in-One QR Code Suite for CTV Advertising
Long live QR codes. QR codes never say die. QR codes forever. Anyway, you get it. Innovid, which…
Is Project Bridgewater The Trade Desk’s Smart TV OS?
Never underestimate the power of denial. Speaking of, despite CEO Jeff Green’s denial about building a smart TV…
Despite Denial, Reports Suggest Trade Desk and Sonos Teaming Up on Smart TV OS
What’s going on with The Trade Desk’s rumored smart TV OS? Is this real or not? Well, it’s…
Perion Touts Its CTV Growth
Perion, a publicly-traded company that offers an omnichannel adtech stack through divisions like Undertone and Hivestack (acquired late…
Google Launches ‘Confidential Matching’ to Enhance Advertiser Data Security
Google has announced a new, security-focused way to connect an advertiser’s first-party data with their measurement and audience…
Senators Call for Antitrust Investigation into Gen AI’s Impact on Ad Revenue
Another day, another antitrust challenge for Google. Yesterday, a group of senators released a letter urging the Justice…
StackAdapt and Adsquare Team Up to Crack the Code on Measuring Ad-to-Store Visits
Connecting ads to foot traffic has always been an elusive goal for marketers. However, DSP StackAdapt and location…
DoubleVerify Can Now Classify Deepfakes on Meta
To beat AI, you might need AI. On Friday, DoubleVerify announced it has expanded its Meta media quality…