New Lotame Study Finds Marketers & Publishers at Odds Over Contextual Targeting
Data solutions company Lotame has announced new research looking at the future of cookie-less advertising. The report surveyed…
DoubleVerify Launches Cookie-less Performance Measurement Solution
Media measurement company DoubleVerify is officially entering the performance measurement category with a new solution called Authentic Attention.…
Viant’s IPO Soars But Will it Last?
Demand-side ad tech company Viant made its public debut this week and saw its shares surge 90% upon…
YouTube Touts Third-Party Accreditation for Brand Safety
Earlier this week, YouTube announced it had become the first UGC platform to receive a content level brand…
Media.net & LiveRamp Partner to Merge Context & Identity
Contextual advertising company Media.net and data connectivity business LiveRamp are joining forces to bring audience and context-based targeting…
Lotame COO on Apple Versus Facebook: Mark Zuckerberg “Has the High Ground”
Mike Woosley, Chief Operating Officer at data solutions provider Lotame, has been busy lately. In October, Lotame launched its…
LiveRamp Buys DataFleets for Privacy-Minded Data Collaboration
Data platform LiveRamp has agreed to buy DataFleets, a privacy-focused analytics platform for private and distributed data management.…
Magnite Buys SpotX for $1.17 Billion
Magnite, the rolled up Rubicon Project and Telaria SSP, today announced that it will buy SpotX from RTL…
Unified ID Gets First CTV Player with fuboTV
Sports-focused TV streamer fuboTV today announced its support of Unified ID 2.0, the open-source identity solution from The…
AppLovin Wants to be a One-Stop Shop with Adjust Acquisition
Mobile app marketing platform AppLovin has announced an agreement to acquire Adjust, a Berlin-based mobile app attribution provider…
New CTV Ad Fraud Scheme Would Have Stolen $30-$50 Million
DoubleVerify’s fraud lab has identified and blocked “ParrotTerra,” a new CTV fraud scheme that the company says is…
Facebook to Preempt Apple’s IDFA Tracking Notification with Its Own
According to a new CNBC report, Facebook will preempt Apple’s new ATT (AppTrackingTransparency) notification on iOS 14 with…