Google Uses Retail Media to Argue Against Monopoly Claims
Yesterday, ahead of its defense against a DOJ antitrust trial this week over the company’s advertising technology, Google…
Tweet of the Week: Collin Slattery Slams Google’s Shift from Video Action to Demand Gen
Welcome to our Tweet of the Week, where we spotlight insightful and thought-provoking tweets from the world of…
Mediavine Turns Off Monetization for MFA Kingpin
A few days ago on Reddit, user “vujo91-1” posted the following email he received from Mediavine: The letter…
LG Turns Down Time into Prime Time with New Screensaver Ads
Native has arrived on LG smart TVs. Yesterday, LG Ads launched a full-screen “Native Screensaver” ad unit. It’s…
The Home Depot Boosts Sponsored Products Strategy with Pentaleap
Crealytics, not to be confused with creatine (💪), is a performance advertising firm offering services ranging from ad…
SSP Alerts Partners MediaMath Bidding Set to Resume
DSP MediaMath will soon be bidding on inventory again, according to reports — and by reports we mean…
Blitz Makes Magnite its Preferred SSP
Magnite has announced an interesting customer win, sharing that Blitz, a platform that lets gamers analyze their performance…
Adludio Can’t Ride the AI Wave
I met the CEO of London-based adtech company Adludio at Cannes in 2023 on a shared yacht. It…
DoubleVerify Sees 3X Rise in AI-Generated App Reviews
Media measurement company DoubleVerify has released new data on the threat posed by AI-generated app reviews. According to…
Tweet of the Week: Chris Vanderhook on Criteo’s CEO Search
Welcome to our Tweet of the Week, where we spotlight insightful and thought-provoking tweets from the world of…
The Trade Desk to Launch a Smart TV OS?
The Trade Desk wants to build a… Roku competitor? In a week of interesting news, this might be…
GroupM Partners with InfoSum for First-Party Data Support
“Neutrality, being agnostic, and being independent” is core to data clean room player InfoSum’s success, says Lauren Wetzel,…