Horizon and Smartly Team Up
At Cannes, we love a good team-up. With that in mind, today, Smartly, an adtech platform focused on…
Hightouch Doubles Down on LiveRamp Bid
Hightouch isn’t backing away from its proposal to acquire key pieces of LiveRamp. Following Axios’ report that Hightouch…
Yahoo DSP Launches Agent Network
Who needs a single agent when you can have a team of agents? That’s the idea behind Yahoo…
Report: Hightouch Wants a Piece of LiveRamp?
Publicis hasn’t even officially closed its acquisition of LiveRamp yet, and another adtech company is already trying to…
DoubleVerify Bets on Agentic With DV Neura
DoubleVerify is going agentic. The company today announced a new AI engine called DV Neura that will power…
FOX Roku Deal Sparks Debate
Everybody has a take on the FOX-Roku deal. A day after FOX announced its $22 billion (!) acquisition…
FOX Buys Roku for $22 Billion
FOX has agreed to acquire Roku in a deal valued at approximately $22 billion.
Viant Launches Free Publisher Tools Focused on Supply Quality
Viant is a generous DSP. Today, the company announced an expansion of its Publisher Solutions offering, with a…
Comcast Brings Purchase Data to TV Advertising
Comcast Advertising is bringing credit and debit card purchase data into TV targeting and measurement. The company has…
Apple’s New Ad Campaign Takes Aim at AdTech?
Apple is taking aim at ads and adtech through, um, a new ad campaign. See one of the…
FAST TV Viewers Are Watching More Channels, TiVo Finds
When it comes to streaming, viewers want… ads? (Maybe?) Okay, maybe that’s going too far. But according to…
Scope3 Offloads Adloox, Exits Ad Verification
Scope3’s ad verification business wasn’t… sustainable. According to Adweek, Scope3 has essentially divested Adloox, the ad verification business…