The 20 Best Reactions to Publicis Buying LiveRamp
A LiveRamp founder thinks Publicis got a very good deal. Following Publicis’ $2.2 billion acquisition of LiveRamp over…
Publicis Acquires LiveRamp in $2.2 Billion AI Data Push
Busy weekend in adtech. Publicis has announced that it’s acquiring data solutions company LiveRamp for roughly $2.2 billion…
PubMatic and Magnite Report Q1 Earnings
How are the SSPs doing? Last week, both PubMatic and Magnite reported Q1 earnings. Here are the key…
Criteo Stock Plummets Despite AI Push
Crite-noooooo. Criteo reported Q1 earnings this morning and saw its stock sink over 20% after lowering its full-year…
China Challenges Meta’s Manus Acquisition
Ruh oh. Back in December, Meta acquired Manus for $2 billion, a Singapore-based startup—originally founded in China—focused on…
The Trade Desk Leans Into Agentic AI with Koa Agents
The Trade Desk is finally going agentic. The company today announced Koa Agents, which lets buyers describe campaign…
Amazon Ads, Google, Yahoo Lead Forrester DSP Ranking
Wave, everyone. Please! OK, let’s analyze this analyst report. Analyst firm, Forrester, has released its latest Forrester Wave…
Yahoo DSP: The Future is “Never Logging Into the UI”
Yahoo DSP wants you to not log into its UI. But in a good way. In a Q&A…
TTD Mentions AI 40 Times on Q4 Earnings Call
The Trade Desk is saying “AI” a lot more these days. On TTD’s Q4 2025 earnings call (see…
Google Launches WebMCP to Make Websites “Agent-Ready”
Are you down with WebMCP? Google is. WebMCP is a new Google protocol, now in early preview, designed…
iSpot Enters the Agentic Race With SAGE
TV ad measurement company iSpot is launching its own agentic AI platform. Today, the company announced SAGE, which…
Advertiser Trust in AI Lags, Comcast Data Shows
Only 30% of advertisers say they trust AI for advertising tasks, according to a new Comcast Advertising report