Commerce Media is Already Dominating 2025
Retail media—or is it commerce media?—continues to dominate the news cycle as we enter 2025. Consider the past…
Yahoo Updates AI to Tackle Unpredictable Ad Surges in Live Sports
Why pop champagne when you can read about adtech news? Or, even better, pop your champagne while reading…
Streaming Ad Prices Plummet, Thanks to Amazon
The UnitedHealthcare assassin isn’t the only one going down. So are streaming CPMs… (*Ducks*) In January, Amazon launched…
Amazon Posts $158.9 Billion in Q3 as Ad Growth Eases
Amazon beat analyst estimates yesterday, reporting $158.9 billion in revenue for Q3, an 11% increase from $143.1 billion…
Yahoo’s Identity Suite Now Available to SSPs
Yahoo continues to expand its identity toolkit. Today, Yahoo announced that its Identity Solutions suite—which includes Yahoo ConnectID,…
Amazon Revamps DSP with New UI and AI Features
This week is Amazon’s big unBoxed conference, and the Amazon Ads group is announcing several big updates to…
Report: Google’s Search Ad Share to Fall Below 50% for First Time in a Decade
Weirdly, just as Google grapples with an antitrust shakeup over its search dominance, it’s now confronted with its…
Amazon to Expand Ad Load on Prime Video
More ads are coming. According to a report by the FT, Amazon will increase ad breaks on Prime…
LG Turns Down Time into Prime Time with New Screensaver Ads
Native has arrived on LG smart TVs. Yesterday, LG Ads launched a full-screen “Native Screensaver” ad unit. It’s…