DoubleVerify Warns of Rising AI-Fueled CTV Fraud
Fraudsters, give us a break, please. New research from DoubleVerify reveals a massive 140% surge in CTV fraud…
MNTN and Magnite Team Up to Expand Live TV Access
MNTN and Magnite are teaming up again. Last year, MNTN was one of the first integration partners for…
Vibe’s Latest Stunt Shows AdTech Marketing Can Be Fun
Vibe’s Arthur Querou gets advertising — not just for clients, but for Vibe, too. Recently, Vibe went viral…
DoubleVerify Debuts AI-Powered Streaming Transparency at CES
What happens when you blend two major adtech trends — CTV transparency and agentic AI? You get DoubleVerify’s…
Samsung Ads and Amazon Ads Team Up
Samsung Ads and Amazon Ads are ending the year with a team up. The two companies today announced…
Pinterest Jumps Into CTV With Acquisition of tvScientific
Pinterest is getting into connected TV. Today, the company announced an agreement to acquire tvScientific, a CTV ad…
Yahoo ConnectID Expands Across Major CTV Platforms
Yahoo ConnectID is connecting, damnit. This week, the company announced that ConnectID—its alternative identifier—has been adopted across AMC…
ReachTV and Orange 142 Partner to Reach Travelers Everywhere
ReachTV has… reached (!) a deal with Orange142, a marketing and media-planning agency, and will be the company’s…
Why Netflix’s New Ad Metric Makes Sense
Netflix has announced a new ad metric — and it’s already drawing some criticism. The new metric, “monthly…
Vibe.co Raises $50M to Build the ‘Meta for TV Advertising’
Funding is down in adtech—but not for everyone. Yesterday, Vibe.co, which is part of a growing crop of…
LinkedIn CTV Ads Now Live in Innovid’s Social Ads Manager
B2B CTV advertising is picking up steam. Following the recent partnership between MNTN and ZoomInfo to support B2B…
The Trade Desk Is Now Hiring for Ventura, According to New Job Listings
The Trade Desk appears to be publicly hiring for its Ventura team for the first time. In late…