The 20 Best Reactions to Publicis Buying LiveRamp
A LiveRamp founder thinks Publicis got a very good deal. Following Publicis’ $2.2 billion acquisition of LiveRamp over…
Publicis Acquires LiveRamp in $2.2 Billion AI Data Push
Busy weekend in adtech. Publicis has announced that it’s acquiring data solutions company LiveRamp for roughly $2.2 billion…
OpenAI Rolls Out New Tools for ChatGPT Ads
OpenAI is confirming a few adtech product rumors and sharing new partner updates. The company says advertisers can…
Publicis and The Trade Desk Spar Over Audit
The Trade Desk is tired of resetting its “days without incident” counter. In new reporting from Ad Age…
Roqad Buys Zeotap’s Audience Data Business
Berline-based Zeotap has sold its third-party audience data business, Zeotap-Data, to adtech company Roqad, Europe’s largest identity aggregator…
WPP Gets a New PET, Scoops Up InfoSum
If you’re an agency, and M&A is all the rage in adtech right now, why shouldn’t you get…
Perion Adopts The Trade Desk’s UID 2.0
Public adtech companies teaming up—we love to see it. Yesterday, Perion—fresh off introducing Perion One, a strategy unifying…
Publicis Buys Lotame, the OG Data Solutions Company
Publicis Groupe today announced it has entered into an agreement to acquire Andy Monfried’s Lotame, one of the…