OpenAI Rolls Out New Tools for ChatGPT Ads
OpenAI is confirming a few adtech product rumors and sharing new partner updates. The company says advertisers can…
Amazon Ads, Google, Yahoo Lead Forrester DSP Ranking
Wave, everyone. Please! OK, let’s analyze this analyst report. Analyst firm, Forrester, has released its latest Forrester Wave…
MNTN Files for IPO, Betting on Performance CTV
Last week, after speculation about an IPO in 2024, MNTN, the CTV adtech platform, officially filed to go…
Here’s What Reddit Thinks About StackAdapt
Yesterday, DSP StackAdapt raised a massive $235 million, pushing its total funding past the $500 million mark. Following…
StackAdapt Has Now Raised Over Half a Billion
Teachers love programmatic. Canadian DSP StackAdapt announced today that it has raised an eye-popping $235 million from Teachers’…
X Taps John Nitti as Global Head of Ad Innovation
X is staffing up on adtech. As part of its big CES push, X’s Linda Yaccarino announced today…
Experian Tackles Ad Addressability with Combined Data Product
Experian has announced the launch of Digital Graph and Marketing Attributes to support ad addressability across channels. The…
StackAdapt and Adsquare Team Up to Crack the Code on Measuring Ad-to-Store Visits
Connecting ads to foot traffic has always been an elusive goal for marketers. However, DSP StackAdapt and location…