Amazon Ads, Google, Yahoo Lead Forrester DSP Ranking
Wave, everyone. Please! OK, let’s analyze this analyst report. Analyst firm, Forrester, has released its latest Forrester Wave…
Vibe’s Latest Stunt Shows AdTech Marketing Can Be Fun
Vibe’s Arthur Querou gets advertising — not just for clients, but for Vibe, too. Recently, Vibe went viral…
Independent AdTech Posts Strong Q2 Results (So Far)
Is that actual momentum we hear? Earnings season for independent adtech companies is in full swing. Here’s a…
Benchmark: DSPs That Don’t Embrace AI Agents Will Go Extinct
Last week, Benchmark Company, the investment banking firm, released a new research report, with a strong focus on…
Viant Surges 32% in Q1, Calls Out Amazon
Viant is booming, according to its latest earnings report. Yesterday, the DSP reported 32% year-over-year revenue growth in…
Perion Adopts The Trade Desk’s UID 2.0
Public adtech companies teaming up—we love to see it. Yesterday, Perion—fresh off introducing Perion One, a strategy unifying…
Viant Buys Lockr to Scale its ID Solutions
Maybe chill, everyone? Sheesh. M&A in adtech is moving so quickly that new deals are announced before we…
Viant Calls Out The Trade Desk: “Investors are Running for Safety”
In Batman v Superman, Batman famously asks Superman, “Do you bleed?” Well, kids, Superman does, indeed, bleed—as The…
Viant’s ID Gets A TransUnion-Powered Upgrade
Viant’s alternative ID is getting an upgrade. Last week, the DSP announced a partnership with data company TransUnion…
ANA Study Shows MFA Crackdown Continues
Junky made-for-advertising (MFA) sites are being kicked to the curb. That’s according to a new Programmatic Transparency Benchmarks…
Tweet of the Week: Eric Tilbury Asks—Is ID-Bridging Fraud?
Welcome to our Tweet of the Week, where we spotlight insightful, thought-provoking, maybe even weird tweets from the…
Viant Launches ChatGPT-Like AI Tool
Viant, the publicly-traded DSP, continues its AI push with today’s launch of ViantAI, announced via press release and…